Senior Marketing Executive / Assistant Marketing Manager – Growth & CRM
# Senior Marketing Executive / Assistant Marketing Manager – Growth & CRM **Fit Fit Food Nutrition Consultancy Limited** · Hong Kong · `On-site` 🕒 **Статус:** *Опубликовано: 4 дня назад* · *Источник: Indeed* --- ### About the Role Build campaigns that turn customer insight into real business growth. Fit Fit Food (FFF) is a fast-growing Hong Kong health-management brand with a 50+ person team and a 150,000+ social-media community. We combine modern nutritional science, traditional Chinese medicine and practical lifestyle coaching to help customers build healthier, more sustainable habits. We are looking for a commercially minded Senior Marketing Executive / Assistant Marketing Manager to own campaigns across the customer journey — from insight and proposition to execution, optimisation and learning. This is not a content-only or coordination-only position. You will work closely with our Founder, Marketing Manager, creative partners and customer-facing teams to turn real customer needs into campaigns that create measurable growth. What You Will Do Plan and deliver integrated growth campaigns across CRM, social media, email, community, website and paid-media touchpoints. Turn customer insight, market trends and campaign performance into clear propositions, promotion ideas, re-engagement journeys and conversion-focused campaign plans. Own campaign briefs from concept to launch, working with internal teammates, creative partners, agencies and external vendors to deliver strong, timely materials. Write and refine campaign copy in Cantonese and Traditional Chinese, including customer-facing messages, landing-page content, email, social content and campaign materials. Track campaign and customer-journey performance; identify what is working, what is not, and recommend the next action. Support CRM and marketing-automation initiatives, including audience segmentation, customer communications and lifecycle campaigns. Coordinate campaign calendars, launch plans, deliverables and reporting across multiple stakeholders. Help identify opportunities to improve customer acquisition, engagement, reactivation and overall campaign effectiveness. What We Are Looking For 3–5 years or above of relevant experience in growth marketing, CRM, digital marketing, lifecycle marketing, campaign management, customer engagement or performance-led marketing. Demonstrated experience owning a campaign or customer journey from planning through execution and reporting — not only posting content or coordinating tasks. Commercial judgement: you can connect customer insight, campaign ideas, creative execution and business results. Strong Traditional Chinese writing skills, with the ability to write natural Cantonese copy as well as polished formal Chinese. Working English is required. Comfortable working with performance data, campaign reports, CRM / marketing-automation platforms or customer-segmentation tools. Able to write a clear creative / campaign brief and work effectively with designers, editors, agencies and other partners. Proactive, organised and resilient in a fast-moving environment. You bring options and recommendations, not only problems. Familiarity with Canva, AI tools, Meta Business Suite, email / CRM tools, website content, SEO or landing-page optimisation is an advantage. You May Be a Strong Fit If You Come From CRM, lifecycle, loyalty, customer-engagement or retention marketing. Digital / growth / performance marketing in wellness, beauty, health, e-commerce, education, lifestyle or another high-consideration service business. A marketing or agency role where you have led customer campaigns, propositions, creative briefs and cross-functional delivery. Experience in wellness, beauty, healthcare or consumer services is welcome, but a proven commercial mindset and strong campaign ownership matter more than industry labels. What We Offer basic salary, commensurate with experience, plus a performance-based bonus. 5-day work week, bank holidays, annual leave and birthday leave. Monthly health and wellness allowance, plus staff benefits on selected services and products. Direct exposure to high-growth, multi-channel marketing work with real responsibility and room to build your career. A collaborative team where strong ideas can move quickly from insight to execution. How to Apply Please submit your CV with your current salary, expected salary and earliest availability. We welcome a short campaign case study, portfolio or written example showing: 1.The campaign or customer problem; 2.Your specific role and decisions; 3.The channels and creative approach used; and 4.The measurable outcome or what you learned and changed next. Shortlisted candidates will be invited to an interview and a paid practical assessment. All information will be handled in strict confidence and used for recruitment purposes only. Full-time
Наблюдалась 2026-09-22, впервые 2026-09-18, источник — Indeed.