Senior Marketing & Communications Executive

Are you a proactive, organised and digitally savvy marketer who enjoys owning campaigns and client projects from brief to evaluation?

Can you manage client relationships, budgets, schedules and specialist teams while keeping work on time and on budget?

Can you lead evidence-led marketing plans that engage B2C and B2B audiences and deliver measurable behaviour change?

The role

We are looking for a proactive, organised and digitally savvy Senior Marketing & Communications Executive to join our fast-paced behaviour change agency.

You will own marketing campaigns and client projects from end to end: from the first brief through planning, budgeting, production and launch, to evaluation and reporting.

You will be the day-to-day lead for your campaigns and projects, managing client relationships, keeping work on time and on budget, and bringing together our wider studio — design, digital and service specialists — to turn ideas into effective content.

You will also lead marketing activity and plans for specific ICE services and client projects, deciding which channels, messages and tactics will reach the right B2C and B2B audiences.

The role suits someone with a strong foundation in traditional and digital marketing who enjoys taking ownership, coordinating people and bringing creative spark to evidence-led behaviour change social marketing campaigns.

You will represent ICE with clients, partners and stakeholders and help capture what works so we can keep improving. The role is based within the Engagement & Communications Team at our Wirral office, with hybrid working, home working and work in client environments.

Hours: Monday–Thursday, 8:30am–5pm; Friday, 8:30am–3:45pm (Full time hours are 37.5 hours).

We welcome applications from candidates seeking either full-time or part-time opportunities.

Salary range: £32,000–£40,000 per annum.

Why join ICE

We deliver purpose-led work that directly improves communities, health, and wellbeing.

Our work is evidence that we are leading behaviour change work across the UK

We have a culture rooted in insight, creativity, and co-design.

We offer opportunities for professional development across behaviour change, design, insight, and digital innovation.

Offer hybrid working with trust, autonomy, and a supportive team.

Promise a chance to shape the evolution of ICE’s brand and creative capability.

Key elements of the day-to-day role:

The role will involve:

· End-to-end campaign and project management: Own assigned campaigns and client projects from brief to completion, including scoping, planning, delivery, evaluation and close-down.

· Turn briefs into clear project plans with objectives, audiences, deliverables, timelines, milestones and success measures; manage priorities, risks, dependencies and change requests.

· Maintain marketing calendars and project trackers, and run project evaluations and wash-ups that capture results, learning and recommendations.

· Client management: Act as the main day-to-day contact, lead briefings, status meetings and presentations, manage expectations, feedback and approvals, and identify opportunities to add value.

· Represent ICE and assigned projects with clients, delivery partners and public sector stakeholders at meetings and events.

· Budget management: Plan and manage media spend, production costs and supplier fees; track and forecast spend, flag overspend risks, obtain quotes, raise purchase orders and report on value for money.

· Studio coordination: Brief, schedule and coordinate design, digital and service specialists; manage workflows, feedback and sign-off from concept to final asset.

· Review materials for quality, consistency and alignment with strategy, audience insight and client brand; coordinate external agencies, freelancers and suppliers.

· Share good practice and help build colleagues’ and partners’ skills in communications, content and campaign planning.

· Marketing plans: Lead integrated marketing and communications plans for ICE services and client projects across digital and offline channels, with clear priorities, workplans and budgets.

· Conduct market, audience and competitor research, apply behaviour change and social marketing principles, and support events, promotions and PR initiatives.

· Channel delivery: Develop content for websites, blogs, email newsletters and social media; implement SEO and manage paid display, search and social campaigns, including GEO-targeting.

· Measurement and learning: Analyse performance using Google Analytics, Google Search Console and Meta Business Suite; optimise live campaigns and produce clear reports with insights and recommendations.

· Use A/B testing and conversion rate optimisation, and capture lessons, case studies and success stories for ICE knowledge products, awards, credentials and publications.

· General responsibilities: Follow company rules, financial regulations, Health and Safety, Equal Opportunities and information governance requirements, maintaining the highest standards of integrity and conduct.

Essential existing skills/experience

· Apprenticeship or degree-level qualification in Marketing, Digital Media, Communications, Social Sciences, Public Health or a related field, or equivalent experience.

· 1–2 years’ experience in a marketing or digital marketing role, ideally within an agency or multi-client account environment.

· Proven experience managing campaigns or projects from start to finish, working directly with clients or stakeholders, running meetings and presenting work.

· Experience managing or tracking budgets, media spend or supplier costs.

· An understanding of behaviour change and social marketing approaches, or a strong interest in developing this; public sector, health or community engagement campaign experience is desirable.

· Strong project management skills, with the ability to manage multiple projects, priorities and deadlines.

· Confident client-facing communication and the ability to manage expectations, build lasting relationships, and brief, coordinate and motivate multidisciplinary colleagues without direct line management.

· Commercial awareness and sound judgement in managing budgets and value for money.

· Excellent written and verbal communication, including clear briefs, plans and reports, with strong analytical skills, attention to detail and time management.

· Strong understanding of SEO, SEM and GEO-targeting, plus familiarity with A/B testing and conversion rate optimisation.

· Experience with Google Ads and Google Analytics; Meta Ads Manager; Mailchimp or similar email platforms; WordPress or another CMS; Canva or Adobe Creative Suite; and CRM systems such as HubSpot or Salesforce.

· Experience with project management tools such as Asana, Monday.com or Trello, and with Zoom, Microsoft Teams and other digital platforms.

· Knowledge of marketing trends and an appetite to stay current with sector changes and technological advances.

· A proactive, organised self-starter who takes ownership and sees work through, with a collaborative mindset and willingness to learn and grow.

· Comfortable with a hybrid working model combining office and home-based work.

About us

ICE is one of the fastest growing behaviour change organisations in the UK. We bring courage, energy, and ambition to equip & enable more organisations & people to move our world forward. To grow our significance as a leading behaviour change practice. By energising organisations & people to find the clarity, courage, & commitment needed to realise their full purpose & potential.

Our Mission

We are social activists driven to unlock your power, purpose and possibility, we are for people ​and planet.

We Make Better Happen.

We are a purpose-driven organisation; our ethos and beliefs are important to us. As a team we hold and practice three core character traits and set around those character traits are the behaviours that matter to us as a team for our work together.

Whole Heartedness: Bring passion and energy to our work, our colleagues and ourselves.

Trust: Trust and intent to do the right thing.

Being Curious and Creative: Bringing our ideas to add value to what we do.

“We live by what we believe not by what we see.”

Training for all roles will be provided along with a programme of continued professional development.

Only those shortlisted will be contacted.

Job Type: Full-time

Pay: £32,000.00-£40,000.00 per year

Benefits:

• Company pension
• Enhanced maternity leave
• Free parking
• On-site parking
• Paid volunteer time
• Sick pay
• Work from home

Work Location: Hybrid remote in Wirral CH41 5LH