Senior Manager, Retail Marketing - China, Hong Kong, Macau
# Senior Manager, Retail Marketing - China, Hong Kong, Macau **Moët Hennessy** · Hong Kong · `On-site` 🕒 **Статус:** *Опубликовано: 2 дня назад* · *Источник: Indeed* --- ### About the Role Position MISSION STATEMENT Moet Hennessy aims at making our commercial organization agile and efficient to deliver on our promises to shaping change, cultural and operational transformation. Our vision is to lead the future of luxury wines and spirits from nature to communities. Our company success will be created by pioneering people with passion for crafting experiences and turning challenges into opportunities to innovate. Our strength comes from being diverse yet we are unified by five core values: Sharing, Elegance, Epicureanism, Integrity and Spirit of conquest. It starts from creating an efficient and caring work environment where all can reach their full potential. Being respectful, inclusive and embracing diversity makes others feel valued. In Moet Hennessy, we strive to search for harmony, moderation and concentrate on the essential. We always open up new territories and push the limits. Our commitment to the planet, to our Maisons, and to our employees is what we believe in and makes us different. This Senior Manager Retail Marketing will lead the development of whole Moet Hennessy portfolio online & offline activations in Travel Retail China, Hong Kong & Macau, aiming at increasing sales and brand perception. The role is responsible to implement the marketing plan in the stores with an omnichannel approach based on the consumer profile and markets’ digital ecosystem strengthening the collaboration between sales, marketing & retail team. The ambition is to maximize our existing Retail statement and support the opening of new stores by crafting memorable consumer experiences for Travellers pre/during/post travel. In Moet Hennessy, we are fully devoted to becoming a place where people aspire to work by ensuring our people are empowered and all voices are heard. We continue to strengthen our commitment to building our company which values inclusivity, honesty and authenticity. You will have the opportunity to be part of an innovative and cross-cultural environment, where you will be encouraged to develop your entrepreneurial and pioneering spirit. We encourage our people to pursue their career aspirations as well as mobility opportunities across countries and within both Moët Hennessy and the LVMH Group. Job responsibilities MAIN RESPONSIBILITIES Develop and implement omnichannel retail marketing activations for China, Hong Kong & Macau markets: in-store activations by marketing campaign, permanent merchandising maintenance, consumer engagements, online communication & PR collaboration, E-commerce development, loyalty program social communication on customer ecosystem (from online to offline throughout the travelers’ journey). Ownership of in-store activations for all brands, aligning with Sales team & Retail Ops team, planning all briefs to Promotional (HPP) Design Team, securing all airport + DFO approvals and ensuring installations are installed on time. Support the Sales Teams on all customer-related marketing plans and full ownership of the JBP Marketing Activation Calendar by market, by customer (DFO) and development of 360-shopper centric programmes (include DFO Ecommerce and Social Media) with supporting ROI and Marketing KPIs. Development of shopper centric marketing programmes to drive traffic to store, targeting at Chinese travellers and drive conversions through engagements, tapping into local festivities, seasonality opportunities. Maximize our existing retail statements (House of Hennessy, flagship store, SIS, HPP, gondolas..): coordinate & develop off & online activations, develop adapted visual merchandising content, implement consistent omnichannel strategies in synergy with Domestic market. Full execution of Pop-up, large scale activations, opening of new store events, media events and HNWI dinners / events with supporting ROI and Marketing KPIs. Development and execution of all PR & KOL activities in-market, supported with post-results reporting. Act as the Bridge with our domestic colleagues in MHD China, MHD Hong Kong & Macau, to ensure GTR plans are integrated and leverage key Domestic marketing activities. Maintenance of all our retail spaces with updated content, displays / props and fittings. Manage the collaboration with the retainer agency and local contractors for executions. Managing A&P for all activations with sales teams Define marketing calendar and 360 programs by retailer: ensure strategic alignment between Sales & Marketing, align investments, monitor performance analysis in order to maximize sales, profitability and market share Monitor all program performance and provide feedback to the teams. Identify market trends; maintain awareness of competitive activity in the Travel Channel. Manage retail marketing team of 2-3 direct reports. Profile KEY SELETION CRITERIA Minimum of 12-15 years’ working experience in the marketing field, preferably in the Wines & Spirit /Perfume & Cosmetics or Travel retail industry. Relevant experience in integrated direct to shopper / consumer marketing experience, trade marketing or customer marketing, ideally with strong understanding of retail business. Digital native with proven track record and demonstrated digital expertise Good business acumen, analytical skills A strong collaborator and good communicator, with strong influencing and organizational skills to manage key stakeholders across global, regional and local markets Hands-on, solution and results driven, responsible and independent individual with high level of initiative Ability to influence without authority and motivate teams Ability to work under pressure in a fast-paced high performance environment while maintaining a high level of accuracy High level of integrity Fluent in Mandarin and English with proficiency of language(s) of other Asia Oceania markets will be highly preferrable International travel will be required based on business needs Crafting Dreams Starts With Yours At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.
Наблюдалась 2026-09-17, впервые 2026-09-15, источник — Indeed.