Senior Manager Ecommerce

About Us:

Maritime Mercantile International (MMI) is a leading distributor and retailer of premium wines, spirits, champagne, beer, and non- alcoholic beverages. Headquartered in Dubai, we operate across three continents with a vision to delight every customer through our passion for quality and service. From award-winning concepts like Le Clos Fine Wines & Luxury Spirits to innovative e-commerce platforms and loyalty programs such as MMI Cheers Club, we’re passionate about delivering exceptional experiences at every touchpoint.

As proud subsidiaries of the Emirates Group, MMI & ELR share one mission: to bring more to life. Guided by our HERO values: Honesty, Excellence, Respect, and Opportunity, we create memorable moments for our customers, our people, and the communities we serve.

Job Purpose

This role leads and grows MMI’s e-commerce business across all online channels: MMI Home Delivery (website and app), Le Clos and MMI RAK, plus new platforms such as MMI B2B and MMI Diplomatic. The main goals are order, ATV, revenue and margin growth, with availability and NPS as critical goals. It is a strategic and hands-on commercial role with P&L accountability, owning e-commerce end to end, including growth, availability, last-mile delivery and customer experience.

Key Responsibilities

• Drive revenue, order, ATV and margin growth across all e-commerce channels, and own the MMI Home Delivery P&L, including sales, gross margin and fulfilment costs
• Define the e-commerce channel strategy and annual plan in line with the MMI Retail strategy, and turn it into detailed action plans
• Run e-commerce for MMI Home Delivery, Le Clos and MMI RAK, and lead the e-commerce side of new channels such as MMI B2B and MMI Diplomatic
• Manage day-to-day online trading with the Category and Trade Marketing teams, covering promotions, pricing, campaigns, merchandising, SEO/GEO and product data quality
• Own a conversion optimisation and A/B testing roadmap to improve conversion, basket size and retention
• Own availability and NPS as critical goals, working with Category, Supply Chain and CX to fix root causes and improve the customer journey
• Work closely with the Ecommerce Product and CRM teams to prioritise platform features, run UAT, and drive acquisition and retention through the Cheers Club loyalty programme
• Own e-commerce reporting and KPIs (sales, orders, margin, traffic, conversion, ATV, availability, NPS)
• Lead, coach and develop a growing e-commerce team

Required Qualifications & Experience (Must Have)

• Min. 7+ years of e-commerce experience with hands-on trading, including at least 3 years managing people
• Proven P&L ownership with strong commercial and financial skills (budgeting, forecasting, margin management)
• Hands-on experience with at least two different e-commerce platforms. Experience on a single platform only is not sufficient
• B2C direct commerce experience running a retailer’s or brand’s own website and app. Marketplace-only or B2B-only experience is not sufficient
• Hands-on experience with at least one CRM / customer engagement platform, such as Insider, Braze, CleverTap or MoEngage
• Hands-on knowledge of digital merchandising, SEO and product data, and experience running more than one e-commerce site or brand
• Strong data analysis skills (Google Analytics, Power BI or similar, Excel)

Desired Skills (Strong Plus)

• Alcoholic beverage retail or distribution experience
• Experience with more than one retailer
• UAE or GCC e-commerce experience
• B2B commerce experience
• Knowledge of GEO / AI search optimisation

Why Join Us?

Join a team of experienced professionals who are experts in the industry. We want to create memories and provide an exceptional experience to every customer on every visit. That's why we're passionate about offering a wide variety of delicious and high-quality products. We’re committed to sustainable practices, reducing our environmental impact, and giving back to the communities that we operate in. We're committed to putting our people first by creating a positive and supportive work environment where everyone feels valued and respected .

How to apply

Click here to 'Apply'