Senior Manager - Digital Marketing
# Senior Manager - Digital Marketing **ETP Group** · Mumbai, Maharashtra · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### About the Role Experience Required 6+ Location Mumbai Role Type Full Time Key Responsibilities High-Intent MQL & Performance Marketing - Plan and execute high-precision Google Ads (Search, Display, Video) campaigns across India & APAC. - Lead LinkedIn ABM campaigns targeting CXOs, CTOs, Digital Heads in Retail & eCommerce. - Expert-level keyword intent mapping and automated bidding (tCPA / tROAS). - Design and optimize landing pages with: LCP < 2 seconds, zero tracking leaks, and accurate Zoho CRM attribution. - Own Google Tag Manager (GTM) including server-side tracking. Search Dominance – AEO, SIO & GEO - Transition from traditional SEO to Answer Engine Optimization (AEO). - Ensure brand visibility in AI answer engines like ChatGPT, Claude, and Perplexity. - Implement advanced schema markups & knowledge graph structuring. - Manage SEO agency performance (technical audits, backlink quality, on-page health). Website Ownership & Technical Management (Strapi CMS) - Full technical ownership of ETP & Ordazzle websites. - Drive Conversion Rate Optimization (CRO) roadmap using AI heatmaps & behavior tracking. - Ensure security, mobile responsiveness, and site performance. - Lead web development vendors with strong technical oversight. - Build first-party data strategy with high-value gated content. CRM, Automation & Sales Alignment - Ensure seamless data flow into Zoho CRM. - Architect automation workflows ensuring <30-minute speed-to-lead. - Lead marketing database segmentation & hygiene. - Design high-converting email nurture journeys in Zoho Marketing Plus. - Maintain zero-leak marketing-to-sales handoff. Online Reputation Management (ORM) - Own B2B review platforms like G2, Capterra & Gartner Peer Insights. - Maintain 4.5+ rating and strong review pipeline. - Monitor brand sentiment using AI listening tools. - Dominate search results for branded keywords via SEO & PR. Social Media & Thought Leadership - Own LinkedIn (Primary), Twitter & YouTube roadmap. - Build thought leadership engine in Unified Commerce. - Drive “Zero-Click” content strategy. - Lead employee advocacy programs. - Repurpose whitepapers into high-engagement social assets. Ideal Candidate Profile - 6+ years of progressive experience in Digital Marketing (Minimum 5+ years in B2B SaaS). - Deep understanding of Retail & eCommerce markets across India & APAC. - Strong hands-on experience in Google Ads Editor, GTM, SEMrush, LinkedIn Campaign Manager, Zoho CRM, and Strapi CMS. - AI-native mindset – Uses AI tools daily for technical audits, AEO strategy, content optimization, and performance analytics. - A “Player-Coach” who can define strategy and execute technically. Performance Metrics (KPIs) - Marketing Efficiency Ratio (MER) - Pipeline Velocity & New ARR Contribution - High-Intent MQL Growth - Conversion Rate Optimization - CRM Attribution Accuracy
Наблюдалась 2026-10-19, впервые 2026-10-14, источник — Indeed.