Senior Legacy Marketing Manager - 12 month FTC

Job Advert

About the role

At Mencap, we believe that people with a learning disability should have the same opportunities as everyone else to live happy, healthy and fulfilling lives. As one of the UK's leading charities, we support thousands of people and their families through advice, services, campaigns and community-based support, while working to create a more inclusive society for all.

This is an exciting opportunity to join our Public Fundraising team at a pivotal time. Through our ambitious Mencap 2030 strategy, we are investing in the growth of our Gifts in Wills, In Memory and Wills & Trusts programmes, helping to secure sustainable income that will enable Mencap to continue transforming lives for years to come.

Reporting to the Head of Public Fundraising, you will lead a high-performing team to deliver ambitious income growth and supporter engagement in line with Mencap 2030. Combining strategic leadership with strong operational management, you will oversee a team of six colleagues, including three direct reports, ensuring the successful delivery of objectives, budgets and key performance indicators.

You will provide leadership across both the Legacy Marketing and Wills & Trusts teams, driving innovation, improving supporter experiences and identifying new opportunities for growth. Working closely with colleagues across Fundraising and the wider organisation, you will increase awareness and engagement across the portfolio while building strong relationships with Mencap Trust Company, agency partners, suppliers and other key stakeholders.

Through your leadership, you will play a vital role in securing long-term support for Mencap and helping people with a learning disability live happy and fulfilling lives.

This is a hybrid role, with an expectation to work from our London office on Tuesdays and Thursdays each week. These office-based days are designed to support collaboration, strengthen team engagement, encourage knowledge sharing and foster meaningful connections with colleagues across the Fundraising Directorate and wider organisation. We believe this balance of office and home working enables us to deliver our best work while maintaining flexibility for our colleagues.

Its a 12 month fixed term contract with the possibility of being extended by up to a further 2 months.

What you will do

Strategy, Growth and Innovation

• Lead the growth of Mencap’s Gifts in Wills, In Memory and Wills & Trusts programmes, delivering ambitious income and engagement targets aligned to Mencap 2030.
• Develop and implement long-term plans that translate strategy into measurable results.
• Use supporter insight, innovation and market trends to identify new opportunities and enhance existing programmes.
• Drive continuous improvement through testing, evaluation and evidence-based decision making.

Leadership and Team Development

• Lead, inspire and develop a team of six colleagues, creating a high-performing and inclusive culture.
• Set clear objectives, provide coaching and support professional development across the team.
• Ensure resources and priorities are aligned to maximise performance, collaboration and impact.

Programme Delivery and Supporter Engagement

• Oversee the delivery of impactful Gifts in Wills, In Memory and Wills & Trusts activities that grow support and deepen engagement.
• Lead the development of compelling multi-channel campaigns, events and supporter journeys.
• Ensure every supporter and service user receives an accessible, inclusive and high-quality experience.
• Work closely with colleagues to strengthen awareness and engagement across the portfolio.

Financial and Operational Management

• Manage budgets, forecasts and performance reporting to ensure delivery against income, engagement and organisational targets.
• Use data, insight and market intelligence to inform investment decisions and maximise return.
• Oversee agency, supplier and system performance, ensuring effective governance, value for money and operational excellence.
• Identify and manage risks, implementing solutions that support sustainable growth.

Strategic Relationships and Organisational Contribution

• Build and manage strong relationships with Mencap Trust Company, senior stakeholders, partners and suppliers.
• Collaborate across Fundraising, Communications, Digital, Data and wider organisational teams to achieve shared goals.
• Act as an ambassador for Mencap, representing the organisation externally and promoting best practice across the sector.
• Increase awareness and understanding of Gifts in Wills, In Memory fundraising and the Wills & Trusts service across the organisation.

Essential Requirements for the Role

• Significant experience in Legacy Marketing, including Gifts in Wills acquisition and stewardship.
• Proven experience of developing and delivering successful fundraising or marketing strategies that achieve measurable growth in income, engagement or participation.
• Demonstrated experience of leading, managing and developing high-performing teams.
• Experience delivering integrated acquisition and stewardship campaigns across multiple channels, including digital, direct mail, email and telephone.
• Experience managing complex projects, campaigns, agencies and supplier relationships.

Skills and Knowledge

• Strong strategic planning and implementation skills.
• Excellent financial management capability, including budget setting, forecasting and investment planning.
• Strong analytical skills with the ability to interpret data, audience insight and financial information to make informed decisions.
• Excellent stakeholder management, relationship-building and influencing skills.
• Outstanding written and verbal communication skills, with the ability to communicate complex or sensitive information clearly and effectively.
• Ability to balance strategic leadership with day-to-day operational management.
• Strong understanding of fundraising regulation, data protection requirements and sector best practice.
• Proficiency in using Salesforce and other CRM and reporting systems.
• A commitment to continuous improvement, innovation and supporter-centric fundraising.
• Commitment to Mencap’s values and to involving and reflecting the experiences of people with a learning disability in the development and delivery of its work.

Benefits

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Here at Mencap, we offer an impressive range of benefits designed to support and reward our employees to ensure that our teams feel valued and appreciated.

Our benefits package offers 32 days of paid holiday (including bank holidays, pro rata), along with a range of perks such as discounts at leading high-street retailers, access to health cash plans, interest-free loans, and many more exciting offerings.

For more details on what we have to offer, please see the attached document outlining all the fantastic benefits available to you as a member of our team!

About Mencap

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We're here to support people with a learning disability, their families and their carers. We fight for a kinder, fairer and more inclusive society for people with a learning disability to live in.

At Mencap, everyone works with people with a learning disability either providing support or advice, or alongside one another as colleagues.

Belonging at Mencap is for everyone, every day, everywhere.

• Everyone is expected to treat people well and make Mencap an inclusive organisation.
• Every day we grow and learn. It’s okay to make mistakes but we learn from them and make changes
• Everywhere people will feel respected, valued, and safe to be themselves.

We have Belonging network groups that meet online and are open to all colleagues. The groups include people who identify as Black and Asian, LGBTQIA+, disabled or with a long- term health condition, women, parents and carers, and their allies.

We want to encourage everyone to apply to work at Mencap and we offer a variety of different contract types and working patterns. We’re not looking for specific experience. It is your personality and values that will make you a great colleague. We will train and develop you to succeed in the role you’re applying for.