Senior Higher Education Enrollment Data Analyst

About enrollmentFUEL

enrollmentFUEL provides strategic enrollment management, marketing, consulting, and technology solutions to colleges and universities. The company works with higher education institutions to strengthen student recruitment, improve enrollment performance, and develop data-driven strategies that support institutional growth.

Its services include student recruitment, digital marketing, enrollment consulting, financial aid consulting, CRM solutions, and data analytics. By combining higher education expertise with marketing technology and analytical insights, enrollmentFUEL helps institutions better understand prospective students, evaluate recruitment performance, and make informed enrollment decisions.

Higher education institutions generate significant amounts of information throughout the student recruitment and enrollment process. Analyzing this information helps institutions understand student behavior, measure marketing effectiveness, identify enrollment opportunities, and improve the performance of recruitment initiatives.

enrollmentFUEL is seeking a strategic and detail-oriented Senior Higher Education Enrollment Data Analyst to support these efforts through advanced data analysis, reporting, dashboard development, enrollment performance measurement, and actionable business intelligence.

Job Summary

enrollmentFUEL is seeking a Senior Higher Education Enrollment Data Analyst to transform complex enrollment, student recruitment, and marketing data into meaningful insights that support higher education clients and internal strategic initiatives.

The analyst will evaluate enrollment trends, monitor student recruitment funnels, measure digital marketing performance, maintain analytical reporting systems, and develop recommendations that help colleges and universities improve recruitment and enrollment outcomes.

This position is designed for a senior-level professional with approximately 5 or more years of experience in data analytics, business intelligence, marketing analytics, enrollment analytics, or a related analytical field. The ideal candidate has strong technical capabilities, understands how data supports business decisions, and can communicate analytical findings clearly to both technical and nontechnical audiences.

The analyst will work closely with enrollment strategists, digital marketing specialists, CRM professionals, and client-facing teams. Responsibilities will include analyzing data from multiple systems, developing dashboards, preparing executive reports, identifying data-quality issues, evaluating campaign performance, and supporting forecasting and enrollment strategy initiatives.

Working in a fully remote environment, the successful candidate must be comfortable managing multiple analytical projects, meeting reporting deadlines, handling confidential institutional information, and independently delivering accurate and actionable results.

Why Join Our Team?

• Joining enrollmentFUEL in a senior analytical capacity offers an opportunity to apply data analytics and business intelligence expertise to the higher education industry.
• This role provides exposure to enrollment management, student recruitment, digital marketing, CRM solutions, institutional reporting, and higher education consulting. The analyst will contribute to projects that help colleges and universities better understand prospective students, evaluate recruitment strategies, and improve enrollment performance.
• You will have the opportunity to collaborate with professionals across multiple disciplines, including enrollment strategy, marketing, technology, and consulting. The position also offers opportunities to develop specialized expertise in higher education analytics, marketing attribution, enrollment forecasting, and institutional performance measurement.
• For professionals seeking to advance their careers in analytics and higher education consulting, this position can provide a foundation for future opportunities in senior business intelligence, analytics management, enrollment strategy, data consulting, or business intelligence leadership, depending on performance and available opportunities.

Responsibilities

• Analyze higher education enrollment data to identify trends, patterns, performance gaps, and opportunities affecting student recruitment and enrollment outcomes.
• Develop, maintain, and improve dashboards, data models, and recurring reports that communicate enrollment and marketing performance.
• Evaluate student recruitment funnel metrics, including inquiries, applications, admissions, deposits, and enrolled students.
• Analyze digital marketing and student search campaign performance to measure lead generation, engagement, conversion rates, and return on investment.
• Combine and interpret data from multiple sources, including CRM platforms, marketing systems, student information systems, and institutional reporting tools.
• Develop and execute SQL queries to retrieve, organize, validate, and analyze complex datasets.
• Identify duplicate records, missing information, inconsistencies, and other data-quality issues that could affect reporting accuracy.
• Translate analytical findings into practical recommendations that help higher education clients improve recruitment and enrollment strategies.
• Collaborate with digital marketing and enrollment strategy teams to evaluate campaign effectiveness and identify opportunities for optimization.
• Prepare executive-level reports, presentations, and data visualizations that communicate findings to clients and internal leadership.
• Monitor enrollment trends, student behavior, demographic information, and recruitment performance to support institutional planning.
• Establish reporting standards, documentation procedures, and repeatable analytical processes that improve efficiency and consistency.
• Support forecasting, trend analysis, and predictive modeling initiatives related to student recruitment and enrollment outcomes.
• Evaluate marketing campaign results across digital channels and identify opportunities to improve audience targeting and conversion performance.
• Assist with the development of analytical models that measure student engagement, recruitment effectiveness, and enrollment progression.
• Maintain accurate reporting documentation and ensure that analytical methodologies are consistent and repeatable.
• Work with CRM specialists to evaluate data integrity, reporting structures, student records, and system-generated performance metrics.
• Manage multiple analytical projects while maintaining accuracy, attention to detail, and reporting deadlines.
• Communicate analytical findings and recommendations to stakeholders with varying levels of technical expertise.
• Identify opportunities to improve data accessibility, reporting automation, and business intelligence processes.
• Handle confidential institutional, student-related, and client information in accordance with applicable privacy and data-security requirements.
• Perform additional analytical, reporting, business intelligence, and data strategy duties as needed.

Requirements

• Bachelor's degree in Data Analytics, Statistics, Business Analytics, Information Systems, Business Administration, Higher Education Administration, or a related field preferred; equivalent professional experience may be considered.
• Approximately 5 or more years of experience in data analytics, business intelligence, marketing analytics, enrollment analytics, or a related analytical position preferred.
• Demonstrated experience analyzing complex datasets and developing reports that support organizational or client-facing business decisions.
• Strong SQL skills and experience querying, joining, validating, and analyzing data from multiple sources.
• Experience developing dashboards and visual reports using Power BI, Tableau, Looker, or comparable business intelligence platforms.
• Advanced Microsoft Excel skills, including formulas, pivot tables, data validation, spreadsheet modeling, and analytical reporting.
• Familiarity with CRM platforms and the ability to understand how prospective student information moves through recruitment and enrollment processes.
• Knowledge of higher education enrollment processes, student recruitment, admissions, student search, or enrollment management preferred.
• Understanding of marketing performance metrics, campaign attribution, lead generation, conversion rates, and return on investment.
• Experience identifying data-quality issues and developing practical solutions to improve reporting reliability.
• Strong analytical thinking, problem-solving, and critical reasoning skills.
• Ability to explain complex analytical findings in a clear and understandable manner to clients, leadership, and cross-functional teams.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills, including the ability to manage competing priorities and deadlines.
• Professional judgment and discretion when handling confidential institutional, client, and student-related information.
• Ability to work independently in a remote environment while maintaining consistent communication, accountability, and follow-through.
• Familiarity with predictive analytics, statistical analysis, forecasting, or data modeling is an advantage.
• Experience supporting higher education institutions, marketing agencies, enrollment consulting firms, or education technology organizations is preferred.
• Ability to learn new analytical platforms, CRM systems, reporting tools, and industry-specific data processes.

Additional Benefits

• Exposure to higher education enrollment strategy, student recruitment, digital marketing, and institutional analytics.
• Opportunities to develop advanced skills in business intelligence, data visualization, SQL, and reporting automation.
• Collaboration with professionals in enrollment consulting, marketing, CRM technology, and higher education strategy.
• Opportunities to contribute to analytical projects that support college and university enrollment performance.

Pay: $43.00 - $48.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote