Senior Growth Marketing Manager | Marketing Director

About the Role

Coast to Coast Imports is a luxury and exotic automotive dealership based in Fort Lauderdale, Florida.

We're looking for an experienced, hands-on marketing professional to lead and execute our digital marketing efforts across three initial verticals:

1. Vehicle sales
2. Vehicle acquisition
3. Service.

This role is for someone who understands marketing strategy but also knows how to execute. Someone who can develop an advertising campaign, build a landing page, write compelling ad copy, create static advertisements, coordinate video production, and track performance from start to finish.

We already have marketing infrastructure, a paid media specialist, and creative production resources in place. We're looking for someone who can take ownership of these resources, improve what we've built, and continuously develop and execute new campaigns.

Responsibilities

Marketing Strategy & Campaign Execution

• Identify opportunities to improve existing campaigns and develop new strategies for generating qualified leads.
• Build and optimize landing pages, forms, and lead generation funnels.
• Develop campaign offers, advertising concepts, and messaging for different target audiences.
• Work directly with our paid media specialist to launch, manage, test, and optimize campaigns across Meta and Google Ads.

Creative Development

• Develop compelling advertising copy for paid social, search, and landing pages.
• Eventually we want to scale up our content strategy with more organic content. Currently doing no organic content with a talking head.
• Create static advertisements using tools such as Photoshop, or Figma, AI, etc
• Coordinate with our videographer, editors, and on-camera talent to plan and execute shoots.
• Review advertising performance and continuously develop new creative variations for testing.

Analytics, CRM & Automations

• Monitor campaign performance, conversion rates, cost per qualified lead, and business outcomes.
• Implement and maintain conversion tracking across advertising platforms, websites, and lead forms.
• Develop reporting systems to measure marketing performance.
• Work with CRM platforms and automation tools to improve lead routing, follow-up, and conversion.
• Identify opportunities to streamline processes using tools such as GoHighLevel, Zapier, Make, or similar platforms.
• Collaborate with dealership management to evaluate lead quality and improve marketing results.

Qualifications

Required

• 5+ years of professional experience in digital marketing, performance marketing, or growth marketing.
• Demonstrated experience developing and executing successful paid advertising campaigns.
• Strong understanding of Meta Ads, Google Ads, and direct-response marketing.
• Experience personally building or modifying landing pages and lead generation funnels.
• Ability to develop advertising copy, creative concepts, and basic static advertisements.
• Experience managing multiple marketing initiatives from concept through execution.
• Strong understanding of conversion tracking, analytics, and campaign optimization.
• Ability to work independently, prioritize projects, and deliver without constant supervision.
• Willingness to work full time at our Fort Lauderdale dealership.

Preferred

• Experience with GoHighLevel, Zapier, Make, or other automation platforms.
• Experience with Webflow, WordPress, Framer, or similar website builders.
• Experience using Google Analytics, Google Tag Manager, and Meta tracking tools.
• Background in SaaS, luxury goods, high-ticket sales, or lead generation.
• Experience coordinating video production and developing direct-response video advertisements.

Who We're Looking For

We're looking for someone who is equally comfortable discussing marketing strategy and opening their laptop to execute it.

You should be resourceful, organized, creative, technically capable, and comfortable taking ownership of projects.

You'll have access to an existing team and resources, but you should be capable of independently developing and executing the core components of a campaign.

We care far more about what you've personally built and accomplished than your previous job titles.

Application Process

Because this is a hands-on position, applicants will be evaluated on their actual experience and work.

Qualified candidates may be asked to:

• Share examples of advertising campaigns, landing pages, and creative assets they've personally developed.
• Walk through previous campaigns and explain their direct contributions.
• Complete a short video or live screen-sharing interview.
• (Optional) participate in a compensated practical marketing assessment post interview stage.

Please be prepared to share examples of your work and explain what you personally contributed to each project.

Pay: $100,000.00 - $250,000.00 per year

Application Question(s):

• Please rate your hands-on experience with each of the following marketing responsibilities using the scale below.

0 = No experience 1 = Basic familiarity, limited hands-on experience 2 = Can independently execute 3 = Advanced experience

Developing advertising strategies and campaign concepts:

Building and managing Meta Ads campaigns:

Building and managing Google Ads campaigns:

Building landing pages and lead generation funnels:

Designing static advertisements:

Writing advertising copy and video scripts:

Coordinating and directing video ad production:

Setting up conversion tracking, pixels, and analytics:

Building CRM automations and workflows:

Analyzing campaign performance and optimizing results:

Please rate yourself based on work you've personally executed, not work performed by employees, agencies, or freelancers under your supervision.

• Describe one successful paid advertising campaign you personally developed and launched.

Include the advertising platform, approximate budget, campaign objective, your specific contributions, and rough ballpark of measurable results.

• If available, please provide links to examples of landing pages, advertisements, or marketing funnels you've personally created.
• Have you personally designed static advertisements, written video ad scripts, or developed creative concepts for paid advertising? If so, please describe your experience and provide examples (if available)
• In your most recent marketing position, approximately what percentage of your time was spent personally executing marketing tasks versus managing other people or outside agencies?
• Describe a marketing automation or CRM workflow you've personally built.

What tools did you use, and what did the automation accomplish? If you haven't built one, please indicate that.

Work Location: In person