Senior Director, Marketing Communications, Europe

Marketing Communications (Marcom) is Apple’s creatively-led team overseeing the creative development and execution of customer-facing communications across every media and platform. Every day, hundreds of millions of Apple customers interact with our products and services. Marcom drives the strategy, product storytelling and creative work that delivers simple, engaging, and inspiring brand experiences.

The Marcom Lead for Europe is an executive marketing leader responsible for the strategy, creative development, and execution of all marketing communications across the region, including oversight of Channel (our indirect retail and carrier partners). As a core member of the region’s unified Marketing leadership team, you’ll lead an integrated organization spanning Brand, Strategy, Advertising, Digital/Interactive, Media, Partner Marketing, and Marketing Operations.

This role balances deep local market insight with active stewardship of Apple’s global brand. You’ll work hand-in-hand with Product Marketing (PM), Communications/PR, and Buzz (influencer marketing) to shape long-term plans that drive growth, deliver outstanding customer experiences, and unlock new market opportunities, navigating a complex, matrixed organization and partnering closely with Worldwide Marcom leadership and senior leaders across the company.

Reports to the Head of Marketing Europe, with functional alignment to the global VP of Marcom.

Set the strategy. Partner with Product Marketing, Communications/PR, and Buzz as a unified regional leadership team to build marketing strategies that drive growth and deliver seamless customer experience across both Apple-owned and Channel partner environments. Represent the region’s voice in global Marcom planning, ensuring local insight shapes global campaigns. Own the creative bar. Set an uncompromising standard for creative quality and storytelling across every output, championing excellence with agency and internal teams, and translating global brand narratives into creative that feels authentic locally without diluting Apple’s core identity. Drive multi-platform execution. Lead media strategy across broadcast, digital, programmatic, performance, and social; champion best-in-class product presentation and co-marketing across retail and Channel partner environments. Evolve the operating model. Unlock the full potential of our hub-and-spoke organizational structure to strengthen the brand and accelerate business growth at the local level, evolving our operating and investment approach, and driving adoption of modern marketing tools and AI across creative and operational workflows. Lead people and culture. Recruit, develop, and sponsor the next generation of creative, strategic, and operational marketing leaders. Build a high-performance culture rooted in trust, transparency, and psychological safety.

15+ years of marketing communications leadership experience, combining top-tier creative/communications agency experience with senior client-side leadership in large, complex, global organizations. Proven record of leading culture-defining creative work across paid media, social, digital, partner marketing, and retail, delivered through agency partners and internal teams. Experience driving performance through indirect channel partners (carriers, resellers, retailers), including influencing partner-created marketing and managing senior (C-suite) partner relationships. Demonstrated ability to co-architect go-to-market strategy with peer marketing functions (Product Marketing, PR, Buzz) and commercial partners in Sales and Retail.

Experience operating and evolving mature, multi-market organizational models, with the strategic judgment to unlock their next phase of growth. Fluency in modern marketing tools and emerging AI capabilities, with a track record of driving adoption across creative and operational workflows. Executive presence and matrix-navigation skill, able to influence without direct authority, balancing worldwide consistency with local relevance. Fluency across the full Marcom spectrum: brand, strategy, advertising, digital, media planning, partner marketing, and marketing operations. A track record of attracting, developing, and retaining high-performing, diverse teams.