Senior Digital Marketing Specialist (Up to 35k)
# Senior Digital Marketing Specialist (Up to 35k) **Persol** · Hong Kong · `On-site` 🕒 **Статус:** *Опубликовано: 27 дней назад* · *Источник: Indeed* --- ### About the Role PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work. We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre. In 2025, we came together under the PERSOL name — reflecting our bold vision for the future of work and our Group’s Vision: Work and Smile. Whether you’re building teams, growing careers, or transforming how work gets done, we’re here. PERSOL Hong Kong: Employment Agency Licence No. 80860 The Senior Digital Marketing Specialist will play a key role in driving strategic communications that help global audiences better understand the company's role in China and around the world while strengthening awareness of its position as a leading AI company and a responsible, innovative organization with a strong culture and positive impact on communities. The ideal candidate will thrive in a fast-paced, culturally diverse environment and bring hands-on experience in social media strategy, digital content production, campaign management, and platform engagement. Experience training internal teams on social media protocols and digital best practices will be an advantage. Job Description: Build an effective social media strategy for each platform and suggest short-term and long-term goals that boost the overall engagement rate. Manage Alibaba’s social media channels on a daily basis, including X, Facebook, LinkedIn, Instagram, and YouTube. Develop creative digital campaigns that bring Alibaba’s company culture, values, innovation, and social impact to life, helping position Alibaba as a good company and trusted global brand. Manage digital communications and content development for large-scale global events and campaigns, such as the Olympic Games, 11.11 Global Shopping Festival, major corporate milestones, and other high-profile international initiatives. Monitor social media sentiment and online conversations related to Alibaba, its brands, leadership, business units, and key industry topics. Advanced digital production skills including copy editing, headline writing and story packaging. Image, video and audio editing skills will be an advantage. Develop paid social and digital advertising strategies to maximize reach, engagement, and impact across social networking platforms. Requirements : 5 years of experience as a Digital and Social Media Specialist or similar role. Excellent knowledge of Facebook, X, LinkedIn, YouTube, Instagram, Google+ and other social media best practices. Experience developing content for global audiences, with the ability to adapt messaging for different cultures, markets, and stakeholder groups. Strong experience in social listening, sentiment monitoring, issue tracking, and reputational risk identification across social media platforms, especially X. Strong knowledge of social media KPIs and experience using data to inform content and campaign decisions. Native-level English proficiency with exceptional writing, editing, and storytelling skills. Degree in communications, journalism, marketing, or a related field; equivalent relevant experience will also be considered. To apply for this position, please simply click on the “APPLY” button or send your full resume in Word format to [email redacted, apply via Company website] indicating the job title. If you are not contacted by our consultants within 2 weeks, please consider your application unsuccessful. All applications will be treated in strict confidence and used for recruitment purposes only in accordance with PERSOL Hong Kong Limited’s Privacy Policy. PERSOL Hong Kong Limited: Employment Agency Licence No. 80860 Full-time,Contract
Наблюдалась 2026-09-15, впервые 2026-08-19, источник — Indeed.