Senior Digital Marketing Executive
# Senior Digital Marketing Executive **NYN Innovations** · Dulapalli, Telangana · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role We are looking for a Digital Marketing Executive to join our marketing team and take responsibility for planning, executing, monitoring, and optimizing digital marketing activities across multiple online channels. The ideal candidate should have practical experience in SEO, Google Ads, Meta Ads, social media marketing, content marketing, lead generation, website management, Google Analytics, and digital marketing reporting . The candidate will work closely with the business and sales teams to increase brand visibility, website traffic, qualified leads, customer engagement, and conversions . Key ResponsibilitiesDigital Marketing · Plan and execute digital marketing campaigns across multiple channels. · Develop and implement digital marketing strategies aligned with business objectives. · Manage day-to-day digital marketing activities. · Research target audiences, customer segments, and market trends. · Conduct competitor and market analysis. · Identify opportunities to improve online visibility and customer acquisition. · Monitor campaign performance and recommend improvements. · Coordinate with internal teams for marketing campaigns and promotions. Search Engine Optimization (SEO) · Implement on-page and off-page SEO strategies. · Conduct keyword research and identify relevant search opportunities. · Optimize website pages, titles, descriptions, headings, URLs, and content. · Conduct regular website SEO audits. · Identify technical SEO issues and coordinate with developers for resolution. · Develop SEO-friendly content strategies. · Monitor keyword rankings and organic traffic. · Build and manage quality backlink opportunities. · Optimize websites for local search where applicable. · Monitor performance through Google Search Console and analytics tools. Google Ads / PPC · Plan, create, and manage Google Ads campaigns. · Manage Search, Display, Video, and other relevant campaign types. · Perform keyword research and competitor analysis. · Create and optimize ad copies. · Manage campaign budgets and bidding strategies. · Monitor CPC, CTR, conversions, CPA, and ROAS. · Conduct A/B testing of advertisements and landing pages. · Optimize campaigns based on performance data. · Implement remarketing and retargeting campaigns. · Track conversions and ensure accurate campaign measurement. Meta Ads · Create and manage Facebook and Instagram advertising campaigns. · Develop audience targeting strategies. · Create campaigns for lead generation, traffic, engagement, and conversions. · Manage Custom Audiences and Lookalike Audiences where appropriate. · Coordinate with the creative team for ad creatives. · Test different ad copies, creatives, audiences, and campaign objectives. · Monitor campaign performance and optimize budgets. · Analyze CPL, CTR, CPM, conversions, and ROAS. Social Media Marketing · Manage company social media profiles. · Develop social media strategies and content calendars. · Plan and publish posts across relevant platforms. · Coordinate creation of images, videos, reels, and other content. · Monitor audience engagement and respond to relevant interactions. · Track social media growth and engagement. · Research social media trends and identify relevant opportunities. · Support social media campaigns and promotional activities. Content Marketing · Develop content ideas based on business objectives and target audiences. · Coordinate blogs, articles, social media content, website content, and marketing materials. · Create SEO-friendly content or coordinate with content writers. · Develop content calendars. · Create compelling marketing copy for advertisements and landing pages. · Repurpose existing content across different digital channels. · Monitor content performance. Lead Generation · Develop and execute online lead-generation campaigns. · Identify appropriate channels for acquiring qualified leads. · Create landing page and lead-generation strategies. · Monitor lead quality and conversion rates. · Coordinate with the sales team to improve lead conversion. · Track lead sources and campaign performance. · Optimize campaigns based on cost per lead and lead quality. Website Management · Manage and update website content. · Coordinate with developers for website changes and improvements. · Ensure landing pages are optimized for conversions. · Monitor website traffic and user behaviour. · Identify website usability and performance issues. · Ensure website content follows basic SEO best practices. · Manage basic WordPress updates where applicable. Analytics & Reporting Monitor digital marketing performance on a daily, weekly, and monthly basis. Use Google Analytics and Google Search Console to analyze website performance. Track important KPIs such as: o Website Traffic o Organic Traffic o Keyword Rankings o Leads o Conversion Rate o Cost Per Lead o Cost Per Acquisition o Click-Through Rate o Cost Per Click o Return on Ad Spend o Social Media Engagement Prepare regular digital marketing reports. Analyze campaign data and identify trends. Provide actionable recommendations to improve marketing performance. Maintain campaign dashboards and performance records. Email Marketing · Plan and execute email marketing campaigns. · Create newsletters and promotional emails. · Manage email lists and audience segmentation. · Develop email campaigns for lead nurturing and customer engagement. · Monitor open rates, click-through rates, conversions, and unsubscribes. · Conduct A/B testing where appropriate. · Coordinate with sales and marketing teams for email campaigns. Marketing Tools Experience with the following tools is preferred: Advertising: · Google Ads · Meta Ads Manager · LinkedIn Ads – advantage Analytics: · Google Analytics · Google Search Console · Google Tag Manager SEO: · SEMrush · Ahrefs · Moz · Ubersuggest · Screaming Frog – advantage Social Media: · Meta Business Suite · LinkedIn · YouTube · Instagram Content & Design: · Canva · Adobe tools – advantage · WordPress Email Marketing: · Mailchimp · Brevo · HubSpot · Other email marketing platforms AI Tools Knowledge of AI-powered marketing tools is an advantage. The candidate should be comfortable using AI tools to improve productivity in areas such as: · Content ideation · Content creation · Ad copy development · Keyword research · Competitor research · SEO analysis · Social media planning · Email marketing · Campaign optimization · Marketing analytics AI tools should be used as productivity aids while maintaining quality, accuracy, originality, and brand consistency. Key Performance Indicators The selected candidate will be expected to contribute toward measurable improvements in: · Website traffic · Organic search visibility · Qualified lead generation · Lead conversion · Social media engagement · Brand awareness · Search engine rankings · Paid advertising performance · Cost per lead · Customer acquisition cost · ROAS · Overall digital marketing ROI Candidate Requirements · Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. · 1–4 years of practical experience in Digital Marketing. · Strong understanding of SEO and SEM. · Hands-on experience with Google Ads and Meta Ads. · Knowledge of Google Analytics and Search Console. · Understanding of social media marketing. · Good knowledge of content marketing. · Experience with lead generation campaigns. · Good analytical and reporting skills. · Excellent written and verbal communication. · Strong attention to detail. · Ability to manage multiple campaigns and priorities. · Ability to work independently and as part of a team. Preferred Qualifications Candidates with experience in the following will have an advantage: · Performance Marketing · E-commerce Marketing · B2B Lead Generation · B2C Marketing · Local SEO · Conversion Rate Optimization · Landing Page Optimization · Google Tag Manager · Marketing Automation · CRM integration · Email Marketing · LinkedIn Marketing · YouTube Marketing · WordPress · AI-powered marketing tools What We Are Looking For We are looking for someone who is: · Results-oriented · Data-driven and analytical · Creative and proactive · Strong in campaign execution · Comfortable working with marketing dashboards and reports · Willing to experiment and test new strategies · Able to identify problems and implement solutions · Comfortable working with sales and creative teams · Interested in learning emerging digital marketing technologies · Focused on generating measurable business results Experience Level Junior: 1–2 years Mid-Level: 2–4 years Candidates with demonstrated experience managing successful digital campaigns will be preferred. Pay: ₹14,073.34 - ₹35,000.00 per month Work Location: In person
Наблюдалась 2026-09-15, впервые 2026-09-13, источник — Indeed.