Senior Digital Marketing
# Senior Digital Marketing **ROVEX REAL ESTATE L.L.C** · Dubai · `On-site` 🕒 **Статус:** *Опубликовано: 3 дня назад* · *Источник: Indeed* --- ### About the Role ROVEX REAL ESTATE LLC JOB DESCRIPTION Position: Senior Digital Marketing Executive Department: Marketing Location: Dubai, UAE Employment Type: Full-Time Reports To: CEO and Sales Manager Job Summary Rovex Real Estate LLC is seeking an experienced and results-driven Senior Digital Marketing to lead and manage the company's digital marketing activities and strengthen its online presence within the competitive Dubai real estate market. The successful candidate will be responsible for developing and executing digital marketing strategies, generating quality property leads, managing social media platforms, creating engaging content, optimizing online campaigns, and monitoring marketing performance. The ideal candidate should have strong knowledge of the Dubai real estate market, digital advertising, social media marketing, lead generation, SEO, content marketing, and analytics , with a proven ability to convert digital activities into measurable business results. Key Responsibilities 1. Digital Marketing Strategy Develop and implement comprehensive digital marketing strategies aligned with Rovex Real Estate's business objectives. Plan and execute campaigns to increase brand awareness, website traffic, property inquiries, and qualified leads. Identify new digital marketing opportunities, platforms, and trends relevant to the Dubai real estate market. Develop monthly and quarterly digital marketing plans and campaign calendars. 2. Social Media Management Manage and grow Rovex Real Estate's social media presence across platforms such as Instagram, Facebook, TikTok, LinkedIn, and other relevant channels. Develop engaging content related to property listings, new developments, market updates, company activities, and real estate insights. Prepare content calendars and coordinate with agents and management for property-related content. Monitor social media engagement, comments, messages, and inquiries and ensure timely responses. Develop strategies to increase followers, engagement, reach, and lead generation. 3. Paid Advertising & Lead Generation Plan, launch, manage, and optimize paid advertising campaigns through platforms such as Meta Ads, Google Ads, TikTok Ads , and other relevant platforms. Generate high-quality leads for property sales and rentals. Monitor campaign budgets, cost per lead, conversion rates, and overall return on advertising spend. Conduct A/B testing of advertisements, audiences, creatives, and landing pages. Coordinate with the sales team to ensure proper follow-up and conversion of marketing-generated leads. Continuously optimize campaigns based on performance data. 4. Content Creation Develop creative marketing content, including social media posts, videos, reels, property advertisements, blogs, email campaigns, and promotional materials. Coordinate property photography, videography, virtual tours, and other visual content when required. Write compelling property descriptions, captions, advertising copy, and marketing messages. Ensure all marketing materials maintain Rovex Real Estate's brand identity and professional standards. 5. SEO & Website Management Implement SEO strategies to improve the company's online visibility and organic search rankings. Conduct keyword research related to Dubai properties, communities, developments, sales, and rentals. Monitor website performance, traffic, rankings, and user behavior. Coordinate website updates, property pages, landing pages, and marketing content. Identify opportunities to improve website conversion rates and lead generation. 6. Analytics & Reporting Track and analyze digital marketing performance using tools such as Google Analytics, Google Search Console, Meta Business Suite, and advertising dashboards. Prepare regular marketing performance reports for management. Monitor key performance indicators including leads generated, cost per lead, website traffic, engagement, conversion rates, and campaign ROI. Provide recommendations based on marketing data and performance trends. 7. Real Estate Marketing Develop digital campaigns for residential and commercial properties, including ready and off-plan projects. Promote property listings and developer projects through appropriate digital channels. Stay updated on Dubai real estate trends, communities, developments, and buyer/tenant preferences. Work closely with real estate agents to understand available inventory, target audiences, and lead requirements. Develop campaigns targeting investors, buyers, landlords, tenants, and international clients. 8. Brand Development Maintain and strengthen Rovex Real Estate's digital brand identity. Ensure consistency in company messaging, visual identity, tone of communication, and marketing materials. Monitor competitors and identify opportunities for Rovex to differentiate itself in the market. Support company initiatives, events, property launches, exhibitions, and promotional activities. Required Qualifications & Experience Bachelor's degree or diploma in Digital Marketing, Marketing, Communications, Business Administration , or a related field. Minimum 3–5 years of relevant digital marketing experience , preferably within the UAE real estate industry. Proven experience in digital lead generation and paid advertising. Strong knowledge of Meta Ads, Google Ads, SEO, social media marketing, and analytics. Experience managing business social media accounts. Strong content writing and communication skills. Experience with Canva, Adobe Creative Suite, CapCut, or similar content-creation tools is an advantage. Knowledge of CRM systems and lead management processes is preferred. Strong understanding of the Dubai/UAE real estate market is highly desirable. Key Skills Digital Marketing Strategy Lead Generation Social Media Marketing Meta & Google Advertising SEO & SEM Content Marketing Video & Reel Content Copywriting Campaign Management Marketing Analytics Brand Management Market Research Data Analysis Creative Thinking Communication & Coordination Project Management Key Performance Indicators (KPIs) The Senior Digital Marketing Executive will be evaluated based on measurable performance, including: Number and quality of qualified leads generated Cost per lead and advertising efficiency Lead-to-client conversion performance Social media growth and engagement Website traffic and organic search performance Campaign ROI/ROAS Content reach and performance Growth in online brand visibility Successful promotion of property listings and projects Timely submission of marketing reports and campaign plans Personal Attributes The ideal candidate should be: Results-oriented and commercially focused Creative and innovative Proactive and self-motivated Analytical and data-driven Organized and capable of managing multiple campaigns Able to work independently and as part of a team Comfortable working in a fast-paced real estate environment Strong in communication and coordination with sales teams and management Working Relationship The Senior Digital Marketing Executive will work closely with: Management Sales Managers Real Estate Agents Property Consultants Developers and external marketing partners Administrative and support teams Confidentiality & Professional Conduct The employee is expected to maintain strict confidentiality regarding company information, marketing strategies, client information, property data, advertising accounts, passwords, business plans, and other proprietary information. The employee must comply with Rovex Real Estate LLC's internal policies, applicable UAE laws and regulations, and professional standards at all times. Work Location: In person
Наблюдалась 2026-09-15, впервые 2026-09-11, источник — Indeed.