Senior Digital Ads & Brand Reputation Specialist
# Senior Digital Ads & Brand Reputation Specialist **City land Real Estate Development** · Dubai · `On-site` 🕒 **Статус:** *Опубликовано: 12 дней назад* · *Источник: Indeed* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[OKR / KPI]` `[Запуск продукта]` --- ### About the Role Senior Digital Ads & Brand Reputation Specialist Department: Marketing Reports To: Head of Marketing Employment Type: Full-time Location: [Dubai, On-site] Position Overview We are seeking a results-driven, analytical, and commercially minded Digital Advertising Specialist (Google Ads & Meta Ads) to join our Marketing team. In this role, you will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns across major digital advertising channels, with a primary focus on Google Ads and Meta platforms (Facebook & Instagram). Beyond direct-response performance and lead/sales acquisition, the ideal candidate possesses a proven track record in brand reputation building, narrative positioning, and long-term brand equity enhancement. Fluency in Arabic (written and spoken) is a significant advantage, enabling seamless localization of ad creative, cultural nuances, and localized brand reputation management. You will bridge the gap between high-ROI paid user acquisition and impactful brand awareness, ensuring that every dollar spent drives measurable conversion while safeguarding and elevating brand reputation. Key Responsibilities 1. Paid Media Strategy & Campaign Management (Meta & Google) · Full-Funnel Campaign Architecture: Plan, build, and manage end-to-end paid advertising campaigns across Google (Search, Performance Max, Display, YouTube) and Meta (Facebook, Instagram, Reels). · Budget Allocation & Efficiency: Manage and optimize monthly paid media budgets to maximize Return on Ad Spend (ROAS) and lower Customer Acquisition Cost (CAC) while scaling reach. · Targeting & Audience Segmentation: Build sophisticated custom, lookalike, retargeting, and intent-based audience segments across all digital ad ecosystems. · Continuous Optimization: Conduct daily account management, bid adjustments, placement auditing, keyword pruning, negative keyword updates, and search query reporting. 2. Brand Reputation & Equity Building · Reputation & Sentiment Management: Integrate reputation-building objectives into paid media campaigns to foster brand trust, market authority, and positive public sentiment across both English- and Arabic-speaking audiences. · Brand Governance Across Placements: Ensure ad creatives, copy, landing pages, and external promotional hooks strictly adhere to brand voice guidelines and avoid brand-safety risks. · Crisis Response & Narrative Control: Collaborate with internal PR/communications to deploy targeted, reputation-repair or public-awareness ad campaigns when required. · Awareness & Share of Voice: Track and improve digital share of voice (SOV) and paid search brand equity against primary competitors. 3. Creative Strategy, Copywriting & Conversion Rate Optimization (CRO ) · Creative Briefing & Iteration: Partner with creative and design teams to conceptualize high-performing video, motion, and static assets tailored to specific funnel stages. · Bilingual Ad Copywriting: Write persuasive, conversion-driven ad copy in English (and optionally in Arabic) that resonates with regional demographics and upholds brand standards. · A/B & Multivariate Testing: Formulate and execute structured A/B tests for ad copy, headlines, hooks, visual formats, and post-click landing pages. 4. Tracking, Attribution & Performance Analytics · Data Integrity & Attribution: Maintain conversion tracking, pixel implementations, Google Tag Manager (GTM), GA4, Meta Conversions API (CAPI), and offline conversion tracking. · Reporting & Executive Dashboards: Develop clear, automated dashboards (Looker Studio/Power BI/platform reports) translating raw metrics into actionable commercial insights. · Post-Campaign Analysis: Provide comprehensive campaign debriefs highlighting wins, budget efficiency, conversion trends, and forward-looking strategic recommendations. Required Qualifications & Experience Experience: 4–6+ years of hands-on experience running performance advertising campaigns on Google Ads and Meta Ads Manager with demonstrable budget ownership. Brand Experience: Proven experience executing brand awareness, sentiment enhancement, or corporate reputation campaigns alongside performance marketing. Language Proficiency: Fluent English (written and verbal) is required. Fluency in Arabic (written and spoken) is a significant advantage, particularly for crafting culturally attuned ad copy, regional audience targeting, and local sentiment monitoring. Technical Proficiency: Mastery of Google Ads Manager, Google Analytics 4 (GA4), and Google Tag Manager (GTM). Mastery of Meta Ads Manager, Meta Business Suite, and Conversions API (CAPI). Familiarity with supplementary channels (LinkedIn Ads, TikTok Ads, programmatic networks) is a strong plus. Analytical Skills: Strong analytical capabilities with advanced Microsoft Excel/Google Sheets skills (pivot tables, lookup functions, data modeling). Creative Acumen: Deep understanding of modern ad formats, hooks, creative fatigue lifecycles, and user psychology. Preferred Competencies Certified in Google Ads (Search, Display, Measurement) and Meta Certified Digital Marketing Associate / Media Buying Professional. Regional marketing experience across MENA / GCC markets. Experience in multi-brand, multi-business unit, or agency environments handling diverse portfolio accounts. Knowledge of search reputation management, review acquisition channels, and social listening tools (e.g., Brandwatch, Mention, Sprinklr). Key Performance Indicators (KPIs) Performance & Efficiency: ROAS, Cost Per Acquisition (CPA/CPL), Click-Through Rate (CTR), and Conversion Rate (CVR). Brand & Reputation: Brand Search Volume growth, Cost Per Mille (CPM) trends on awareness campaigns, Impression Share on branded terms, and positive sentiment benchmarks. Execution: A/B testing velocity, budget pacing accuracy, and time-to-market for campaign launches. Pay: AED5,000.00 - AED6,000.00 per month Work Location: On the road
Наблюдалась 2026-10-08, впервые 2026-09-25, источник — Indeed.