Senior Business Planning & Performance Analyst

About the Role

The Senior Business Planning & Performance Analyst owns forecasting, performance reporting and commercial-analysis processes for the India business across a broad portfolio of brands.

Acting as a key business partner to the commercial team, the role connects market knowledge, product performance, inventory and forward-looking planning. You will translate data into clear insights, identify risks and opportunities, and recommend actions to improve sales, inventory productivity and overall business performance.

Key Responsibilities

Business Performance & Reporting

• Lead the analysis of key commercial performance indicators across sell-in, sell-out, inventory, availability and assortment performance.
• Develop and continuously improve dashboards and KPIs used to steer the business.
• Identify opportunities and risks and translate them into actionable recommendations.
• Deliver ad hoc analysis to support management decision-making.

Demand Planning & Forecast

• Own the creation and maintenance of SKU-level finished-goods forecasts.
• Consolidate, analyze and propose launch orders and monitor launch performance.
• Monitor forecast accuracy and bias, identify gaps, risks and opportunities, and recommend corrective actions.
• Support Budget, Best Estimate and other business-planning cycles.

Assortment & Product Performance

• Prepare product-rating analysis and assortment recommendations using sales performance, sell-through, stock position, newness performance and trends.
• Maintain SKU classifications and product priorities.
• Monitor collection availability, stock exposure and newness requirements and recommend actions where needed.
• Provide allocation and newness-dispatch recommendations based on performance, range plans and inventory data.

Markdown Analytics & Monitoring

• Prepare markdown proposals using stock, sell-out, margin and ageing analysis.
• Monitor markdown performance and exposure versus approved limits, flagging deviations and recommending action.

Business Partnering

• Partner with local and regional teams, connecting performance, forecast, inventory and commercial opportunities into clear recommendations.
• Lead regular analytical reviews with Sales, connecting performance against targets, forecasts, open orders, stock availability and inventory risks.
• Recommend actions required to support commercial targets and improve inventory productivity.
• Challenge assumptions and encourage fact-based decision-making across the commercial organization.
• Build strong cross-functional relationships with Sales, Brands, Marketing, Controlling, GILP, Customer Operations, Logistics, and regional and global teams.

Continuous Improvement

• Improve and standardize planning, reporting and analytical processes.
• Strengthen data quality and reduce manual work through better tools and automation.
• Share best practices and contribute to regional or global improvement initiatives.

What You Bring

• Degree in Analytics, Business, Finance, Supply Chain, Economics or a related field.
• At least 5 years of relevant experience in Business Analysis, Planning, Merchandising, Demand Planning or Sales Analysis.
• Strong analytical skills and the ability to turn data into clear business recommendations.
• Advanced Excel skills; SAP, BI, Power BI and Databricks knowledge is preferred.
• Strong communication and stakeholder-management skills.
• Proactive, structured and comfortable working in an international environment.
• Fluent in English; additional languages are an advantage.