Senior Brand & Marketing Manager
# Senior Brand & Marketing Manager **CÔNG TY TNHH BẾP MẸ ỈN** · Thành phố Hồ Chí Minh · `On-site` 🕒 **Статус:** *Опубликовано: 4 дня назад* · *Источник: Indeed* --- ### About the Role Mô tả công việc: (Mức lương: Thỏa thuận) 1. Brand Guardianship Own and protect the identity of each Me In Group brand, including Bếp Mẹ Ỉn, Bánh Mì Mẹ Ỉn, Mẹ Ỉn Noodle, Ốc Hẻm and future concepts. Maintain and develop brand guidelines covering visual identity, tone of voice, storytelling, photography, graphic style, menus, packaging, signage, uniforms, digital presence and other guest-facing touchpoints. Ensure every brand has a distinctive personality while remaining coherent within the Me In Group portfolio. Perform final quality control before customer-facing materials are released. 2. Brand Identity & Creative Direction Translate brand strategy into clear creative direction for campaigns, key visuals, menus, food photography, social content, restaurant collateral, packaging, signage and activations. Brief and direct designers, photographers, videographers and creative partners. Possess strong visual judgment and the confidence to challenge work that is off-brand, inconsistent or below standard. Protect consistency without making the brands rigid or repetitive. 3. Storytelling & Content Leadership Lead Me In Group's shift from generic restaurant posting toward story-led content. Own the ME IN STORIES editorial philosophy across the portfolio. Build weekly and monthly editorial plans using stories from kitchens, chefs, service teams, guests, suppliers, Vietnamese food culture, neighborhoods, R& and new concepts. Ensure content creates interest and emotional connection, not only short-term promotion. 4. Campaign Execution Own campaigns end-to-end: Business Objective Insight Brief Creative Concept Production Launch Amplification Measurement Learning. Lead new restaurant openings, menu launches, seasonal campaigns, brand-building campaigns, collaborations and new concept launches. Be physically present when needed for shoots, launches, events and restaurant execution. Drive deadlines proactively and remove execution bottlenecks. 5. Outsourced Agency & Creative Management Lead external digital agencies, creative agencies, freelance designers, photographers, videographers, production houses, PR agencies, influencers/KOLs/KOCs and media partners. Write strong briefs, challenge proposals, control quality, manage budgets and timelines, and demand revisions when required. Build a flexible outsourced ecosystem instead of unnecessarily internalizing every specialist capability. Agencies execute; this role owns the outcome. 6. New Concept Development Partner with CEO, Operations and Culinary teams before new concepts launch. Contribute to positioning, target customer definition, naming, brand story, identity, menu presentation, pricing communication, launch strategy and customer journey. Support rapid concept testing and translate learnings into stronger future launches. 7. Customer Experience & Brand Touchpoints Regularly walk the restaurants through the eyes of the guest. Review entrance, signage, menu, music, lighting, uniforms, table collateral, food presentation, payment, takeaway packaging and digital follow-up. Identify inconsistencies and work cross-functionally to correct them. Ensure the physical guest experience delivers what the brand promises. 8. Digital & Performance Marketing Oversee digital partners across relevant channels including Meta, TikTok, Google, TripAdvisor and relevant Chinese travel/social platforms. Understand performance data well enough to challenge agencies and connect Reach Engagement Traffic Conversion Reservations Covers Revenue ROI. Balance short-term performance marketing with long-term brand equity. Chức vụ: Trưởng Nhóm/Trưởng Phòng Hình thức làm việc: Toàn thời gian Quyền lợi được hưởng: Competitive salary + Parking allowance + Meal allowance + Monthly performance bonus. Social Insurance, Health Insurance, and Unemployment Insurance in accordance with Vietnamese labor regulations. 12 annual leave days per year. Holiday, Tet, Birthday, and 13th-month salary bonuses in accordance with the Company's policies. Annual health check-up. 24/7 accident insurance after 6 months of employment. Comprehensive health insurance for employees who have completed at least 1 year of service. Yêu cầu bằng cấp (tối thiểu): Đại Học Yêu cầu công việc: Approximately 5-7+ years of marketing / branding experience; F&B, hospitality, lifestyle, retail or consumer-brand experience strongly preferred. Strong brand sensitivity and understanding of visual identity, storytelling and creative direction. Extremely detail-oriented; notices inconsistencies others miss. Highly proactive; identifies opportunities and problems before being asked. Hands-on executor who is comfortable moving between strategy, restaurant operations and production. Strong creative judgment; does not need to be a designer but must be able to direct designers effectively. Proven ability to brief, challenge and lead agencies and outsourced specialists. Commercial mindset with understanding of restaurant traffic, covers, revenue, customer acquisition and ROI. Leadership ability to build and develop an internal marketing team without becoming the bottleneck. Strong communication, project management and cross-functional leadership skills. Yêu cầu giới tính: Nam/Nữ Ngành nghề: Trade - Brand - Product Marketing Đại Học Không yêu cầu
Наблюдалась 2026-09-22, впервые 2026-09-18, источник — Indeed.