Senior Brand Manager (Maternity Cover)

Office based or hybrid – in the office min 1 day per week and for key meetings

Company: The Bright & Shade Group specialises in the supply of made-to-measure and DIY window coverings in both B2C and B2B markets. The business was formed in 2002 with flagship retail brand Shutterly Fabulous, soon expanding to include a portfolio of ecommerce brands operating in the UK and North America. In 2021, TCMM Shutter Group as it was known was acquired by Mzuri Group, a pioneering force in the window coverings market. More recently the business has taken on a number of well-known blinds businesses, Swift & MMB from within the group and spearheads the partnerships with John Lewis and B&Q. Under the new banner of The Bright & Shade Group we now look to build on our recent success even further across the window coverings market.

We're a growing, ambitious team based in Brighton, where we blend a casual office environment with a sharp focus on doing great work. We value being together and sharing ideas and so blend office and flexible working as roles require. Here you’ll find opportunities to grow, work across diverse businesses, contribute meaningfully, and shape the future of the business. Autonomy is encouraged, curiosity is celebrated, and humility is part of how we work with each other every day.

If you're looking for a place where you can be yourself, do your best work, and be part of something exciting—we’d love to meet you.

Role

We are seeking an experienced Senior Brand Manager to join the team on a fixed-term maternity cover basis. This role bridges strategic brand leadership with hands-on delivery across the Swift and Make My Blinds E-commerce brands. You will lead the development and execution of annual brand plans, protect and evolve each brand’s positioning and identity, and keep activity closely connected to commercial performance. Working with Marketing, Product, Digital, Trading and Customer Service, you will turn customer and market insight into integrated campaigns, propositions and experiences that build awareness, consideration, engagement and profitable growth. The role requires confidence across brand and performance marketing, with the ability to balance longer-term brand building with day-to-day trading priorities.

Contract: Fixed-term maternity cover

Reporting to: Head of Marketing

Direct reports: N/A

Level: Marketing Senior

Salary: £45 – 50 k

Office Hours: 37.5 hr week. However, due to the nature of this role hours will need to be flexible to maximise opportunities which means out of hours work when required.

Key Responsibilities:

• Strategy & Planning : Develop and deliver comprehensive annual brand and marketing plans across an agreed portfolio, translating business objectives into clear priorities, campaigns, channel plans and measures of success.
• Brand Leadership : Act as brand custodian, evolving and embedding positioning, identity, messaging and guidelines, and ensuring consistent execution across every customer and partner touchpoint.
• End-to-End Campaign Management : Own the briefing, planning and delivery of integrated digital, social, CRM, BTL and ATL campaigns, ensuring activity is delivered on time, on budget and against agreed targets.
• Customer & Market Insight: Use customer research, personas, competitor activity and market trends to identify growth opportunities and translate insight into compelling propositions, creative, messaging and customer journeys.
• Commercial Performance : Stay close to trading and performance, using brand, lead generation, sales and customer metrics to identify issues, optimise activity and recommend clear actions.
• Agency & Supplier Management : Lead day-to-day relationships with agencies and key partners, setting clear briefs, managing delivery against SLAs and ensuring high-quality, commercially effective output.
• Budget Management : Manage, phase, track and report brand marketing budgets, making informed investment decisions and demonstrating effective return on spend.
• Go-to-Market : Lead and support launches of new products, services, partnerships and campaigns, working cross-functionally to align product, pricing, experience, channel and messaging with customer needs and the brand promise.
• Digital & Website Experience : Work with Digital and Trading teams to ensure websites, content and conversion journeys are current, on brand and optimised for performance.
• Reporting & Analysis : Maintain a clear reporting framework for brand and performance metrics, contribute to monthly business reporting and Board presentations, and turn results into practical recommendations.
• Test & Learn : Champion a test-and-learn culture, including structured A/B testing, channel experimentation and continuous improvement of creative, journeys and investment.
• Cross-Functional Leadership : Build strong working relationships across Marketing, Product, Digital, Trading, Retail and Sales, creating alignment and momentum without relying on formal authority.

Required Qualifications & Experience:

• Bachelor’s degree or equivalent in Business, Marketing or a related field.
• 5+ years’ marketing experience with strong brand management and digital marketing exposure, ideally in retail, D2C or e-commerce.
• Proven experience writing and delivering annual brand plans across multiple channels and stakeholders.
• Experience leading integrated campaigns from brief through to launch, optimisation and evaluation.
• Strong commercial capability, including six-figure budget management, financial analysis, ROI calculations and monthly phasing.
• Confidence using customer, market and performance data to make decisions and tell a clear story.
• Creative judgement, with the ability to write strong briefs and assess messaging and visual execution against brand and business objectives.
• Excellent stakeholder, agency and cross-functional management skills, with the confidence to influence senior colleagues.
• Strong presentation and storytelling skills, including the ability to contribute to senior management and Board-level reporting.
• Highly organised, with effective project management skills and the ability to prioritise across multiple brands and deadlines.
• Familiarity with key brand and performance metrics; experience of GA4 or comparable analytics platforms is advantageous.

Preferred

• Experience in retail, D2C, e-commerce, home décor or lifestyle brands.
• Knowledge of Shopify, Klaviyo and Monday.com.
• Understanding of AI-based content creation and practical application within marketing workflows.
• Familiarity with market research techniques and customer segmentation.
• Experience supporting more than one brand or business model within a portfolio environment.

Benefits:

• Competitive salary with workplace pension
• 31 days annual leave (including UK bank holidays)
• Employee wellness programme
• Staff discount on DIY or fully fitted window shutters
• Hybrid working (3-day office attendance)
• Flexi Time
• Educational assistance
• Casual dress
• Free office refreshments (drinks and bagels)
• Free parking on site
• Life insurance
• Social activities

Pay: £45,000.00-£50,000.00 per year

Work Location: In person