Senior B2B CRM Manager
# Senior B2B CRM Manager **WISE ASIA-PACIFIC PTE. LTD.** · Joo Chiat · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### About the Role We are hiring a senior regional CRM owner to grow Wise Business across APAC. Acquisition and conquest are central: helping businesses discover Wise, understand the value of switching from an existing provider and become active customers. The person will work closely with Sales and regional Marketing, including above-the-line (ATL) and Brand teams, to build a repeatable lead pipeline and acquisition programme. They will own regional content adaptation and hands-on CRM delivery. We need someone who sets direction independently, communicates clearly and builds the relationships needed to deliver through a global organisation. Your Mission: Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value. Partner with Sales on target audiences, qualification, lead handover, follow-up and feedback on lead quality and objections. Connect ATL and Brand campaigns to relevant lead capture, nurture and conversion journeys. Build acquisition and switching journeys, adapting propositions, proof points, tone, creative and channel choices for local business audiences. Deliver email, push and in-app campaigns end to end, including segmentation, personalisation, testing and QA. Work with Analytics to assess qualified pipeline, conversion, activation and incremental commercial impact, with clear definitions and outcome windows. Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability and adherence to agreed customer-contact standards. Qualifications 5+ years CRM or lifecycle marketing experience, including B2B acquisition or nurture programmes with measurable commercial outcomes and clear personal ownership. Experience with leading and growing a high growth CRM team Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms. End-to-end planning, development and execution of large-scale engaging lifecycle campaigns. Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation. Excellent verbal and written communication skills and strive to have a customer-first mindset. Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision. Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour. Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers. Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance. Regional or global experience with meaningful responsibility with evidence of adapting strategy between markets/regions. Hands-on campaign delivery and analytical judgement, including segmentation, experimentation, customer insight and regional content adaptation. Experience partnering with Sales and Marketing on pipeline, qualification, nurture and conversion; understanding how CRM follows through on demand created by broader campaigns. Desirable: Experience specifically for APAC markets. Coding skills e.g. SQL, Liquid etc. Who we are Wise is a global technology company, building the best way to move money around the world. With the Wise account people and businesses can hold over 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere. However you use the platform, Wise is on a mission to make your life easier and save you money. Co-founded by Kristo Käärmann and Taavet Hinrikus, Wise launched in 2011 under its original name TransferWise. It is one of the world’s fastest growing, profitable technology companies and is listed on the London Stock Exchange under the ticker, WISE. 16 million people and businesses use Wise. In fiscal year 2023, Wise processed approximately £105 billion in cross-border transactions, saving customers around £1.5 billion. What it’s really like to work here At Wise, we do things a bit differently. There’s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in dozens of self-sufficient, autonomous teams. Think of them like start-ups within a start-up that learn from each other. Each team picks the problems they want to solve. So there’s no micro-management. No hiding behind fancy job titles. And no one telling you what to do. You are your own boss. But you’ll get tons of guidance and plenty of support from talented, super-smart colleagues from all over Wise. We’re going to be upfront — the way we work doesn’t suit everyone. But if freedom, autonomy, and life-affirming, head-scratching professional challenges rock your world, we could be a match made in heaven.
Наблюдалась 2026-10-19, впервые 2026-10-14, источник — Indeed.