Senior B2B Content Strategist – AI & SEO
# Senior B2B Content Strategist – AI & SEO **ACCPRO INTERNATIONAL** · Ortigas · `On-site` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Indeed* --- ### About the Role Senior B2B Content Strategist – AI & SEO Work Location: Ortigas East, Pasig, Metro Manila Work Setup: Hybrid – 2 days onsite per week Work Schedule: Night Shift, 8:00 PM – 5:00 AM Employment Type: Full-Time Portfolio: Required Job Summary We are looking for a Senior B2B Content Strategist – AI & SEO to develop and execute content strategies that support B2B marketing objectives across traditional search and emerging AI-driven discovery environments. This role will work closely with clients and cross-functional teams to develop content strategies, identify optimization opportunities, improve content workflows, and explore the use of AI tools and automation to make content operations more efficient and scalable. The ideal candidate combines strong B2B content strategy, SEO, copywriting, client advisory, and stakeholder management skills with an interest in AI search, content automation, and emerging content discovery technologies. Key ResponsibilitiesB2B Content Strategy & Planning - Develop B2B content strategies, content blueprints, and content maps supporting demand generation, lead generation, and account-based marketing initiatives. - Develop content plans based on audience intent, search behavior, business objectives, and customer needs. - Conduct content audits and gap analyses across websites and content libraries. - Identify opportunities to improve content quality, engagement, conversion, and discoverability. - Develop frameworks for blogs, whitepapers, reports, pillar pages, case studies, and other high-impact B2B content. - Ensure content structures support search visibility, content discovery, and effective information retrieval. Client Strategy & Advisory - Develop content strategies aligned with client marketing objectives and business goals. - Work directly with clients and senior stakeholders in an advisory capacity. - Assess existing content workflows and identify inefficiencies, bottlenecks, and scalability opportunities. - Recommend improvements to content processes, roles, responsibilities, and handoffs. - Help clients establish more efficient and consistent content operations. Content Auditing & Optimization - Conduct or oversee website and content audits to assess quality, search readiness, and optimization opportunities. - Develop prioritization frameworks based on business value, search opportunity, potential visibility, expected impact, and implementation effort. - Provide strategic recommendations for content restructuring, expansion, consolidation, optimization, or new content creation. - Identify opportunities to improve content performance and audience engagement. SEO, AEO & GEO Strategy - Collaborate with SEO teams on search intent research, topic clustering, and content planning. - Support the development of topic clusters and pillar-page strategies. - Identify opportunities to improve content visibility across search engines and AI-driven discovery environments. - Map primary and supporting content across topic clusters to build comprehensive and cohesive content coverage. - Apply practical AEO/GEO principles to content strategy and optimization. AI & Content Workflow Innovation - Identify opportunities to integrate AI tools, assistants, automation, and emerging technologies into content workflows. - Develop recommendations for AI-assisted content processes that improve efficiency, consistency, and scalability. - Help define appropriate use cases, inputs, guardrails, and success criteria for AI-enabled content workflows. - Develop and maintain prompt libraries or structured AI-assisted processes where appropriate. - Evaluate AI-assisted workflows and recommend improvements based on performance and business requirements. - Stay informed about developments in AI search, LLM behavior, and emerging content discovery technologies. Cross-Functional Collaboration - Partner with SEO teams to align content strategy with search intent, topic clusters, internal linking, and SEO/AEO/GEO objectives. - Collaborate with Web and UI/UX teams on content structures, page layouts, and information architecture. - Work with Design teams to ensure content presentation supports readability, clarity, and content reuse. - Collaborate with content specialists, editorial teams, campaign managers, and other delivery teams. - Translate strategic recommendations into clear briefs, roadmaps, and execution guidance. Learning & Continuous Improvement - Monitor emerging trends in AI search, LLM behavior, SEO, content strategy, and digital marketing. - Continuously develop expertise in AI-assisted content creation and optimization. - Share insights, learnings, and best practices with the broader content and marketing teams. - Contribute to the continuous improvement of internal content strategy frameworks and capabilities. Qualifications - At least 10 years of relevant experience in content strategy, communications, publishing, marketing, digital marketing, or related fields. - At least 3 years of experience managing or refining content or creative strategies . - Proven experience developing and executing B2B content strategies. - Experience working directly with clients, senior stakeholders, or enterprise-level accounts in an advisory capacity. - Strong copywriting, editing, storytelling, and content development skills. - Experience developing content across multiple B2B formats, including: - Blogs - Whitepapers - Case studies - Landing pages - Reports - Pillar pages - Strong understanding of content planning and strategy principles. - Strong working knowledge of SEO and practical familiarity with AEO/GEO concepts. - Experience with demand generation, inbound marketing, or account-based marketing is preferred. - Strong understanding of how content supports marketing and business objectives. - Experience identifying opportunities for process improvement and content workflow optimization. - Strong interest in AI search, LLM behavior, AI-assisted content creation, and emerging content technologies. - Excellent written and verbal communication skills. - Strong stakeholder management and client communication skills. - Strong collaboration, facilitation, and leadership abilities. - Ability to explain complex concepts in clear and practical terms. - Ability to work effectively across multiple teams and client engagements. Preferred Skills - B2B Content Strategy - Content Marketing - SEO - AEO / Answer Engine Optimization - GEO / Generative Engine Optimization - Demand Generation - Account-Based Marketing - Inbound Marketing - Content Auditing - Topic Clustering - Content Planning - Copywriting & Editing - AI-Assisted Content Creation - Prompt Engineering - Content Automation - Marketing Technology - Client Advisory - Stakeholder Management Portfolio Requirement Applicants are required to submit a portfolio showcasing their strongest and most relevant work . Please include 2–3 detailed case studies covering: - Client or business objective - Content strategy and rationale - Strategy execution - Your specific role and contributions - Measurable results and business impact We are particularly interested in examples that demonstrate strategic thinking, ownership, content optimization, client collaboration, and the ability to connect content initiatives to measurable business outcomes . Key Performance Areas Success in this role will be measured through: - Delivery of effective content strategies, blueprints, and topic-cluster plans aligned with client objectives. - Improvements in content engagement, conversion, and business impact. - Improvements in search and AI-driven content visibility where applicable. - Successful implementation of scalable content operations and workflow improvements. - Consistent delivery of high-quality strategic recommendations. - Effective collaboration and knowledge sharing across content and marketing teams. - Positive feedback from clients and internal stakeholders. - Contribution to the development of junior and senior content specialists. Work Arrangement - Work Location: Ortigas East, Pasig, Metro Manila - Work Setup: Hybrid – 2 days onsite per week - Work Schedule: Night Shift, 8:00 PM – 5:00 AM Interested candidates are encouraged to submit an updated resume together with a relevant portfolio containing 2–3 detailed content strategy case studies . Pay: Php110,000.00 - Php150,000.00 per month Work Location: In person
Наблюдалась 2026-09-30, впервые 2026-09-30, источник — Indeed.