Senior Associate of Digital Marketing & Recruitment
Help Us Turn Digital Marketing into Student Enrollment Northwest Suburban College is looking for a hands-on, results-driven Senior Associate of Digital Marketing & Recruitment to lead our digital marketing and student recruitment efforts. This is not simply a social media or communications position. We are looking for someone who can bring the capabilities of a digital marketing agency in-house and take ownership of the complete recruitment funnel—from the first Google search all the way to enrollment. What You Will Do · Build, manage, and optimize Google Ads campaigns from the ground up. · Manage Meta/Facebook and Instagram advertising. · Conduct keyword research and competitor analysis. · Develop strategies to generate qualified student leads. · Optimize advertising budgets based on actual performance. · Build and improve program-specific landing pages. · Improve website conversion rates. · Develop and execute SEO strategies. · Set up and monitor conversion tracking. · Analyze Google Analytics/GA4 and advertising-platform data. · Manage marketing and recruitment data in Element451 CRM. · Track the complete funnel: Lead → Inquiry → Application → Enrollment. · Develop email and text campaigns to nurture prospective students. · Work closely with Admissions to improve lead conversion. · Develop digital campaigns for Medical Assisting, Pharmacy Technician, MRI, HCM, BHS, AAS-MA, and other NWSC programs. · Create and manage recruitment-focused social media content. · Support open houses, community events, and other recruitment initiatives. · Prepare monthly reports showing advertising spend, leads, applications, enrollments, cost per lead, cost per enrollment, and ROI. We Are Looking For Someone Who Can Actually Do the Work The successful candidate should be able to independently manage the full digital recruitment process: Google Ads → Keywords → Ads → Landing Page → Conversion Tracking → CRM → Lead Nurturing → Enrollment → ROI. Requirements: · Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Recruitment, or related field. · 3–5 years of hands-on digital marketing experience. · Demonstrated experience managing Google Ads. · Experience with Meta/Facebook advertising. · Strong understanding of SEO, keyword research, landing-page optimization, and conversion tracking. · Experience with Google Analytics/GA4. · Experience with CRM systems. · Strong analytical and communication skills. Preferred: · Higher education or student recruitment experience. · Experience with Element451, Slate, Salesforce, HubSpot, or similar CRM. · Google Tag Manager, Google Search Console, or Looker Studio experience. · Email and SMS marketing automation experience. · Experience with Canva or digital content creation. · Experience using AI tools for marketing research and content development. The Ideal Candidate You are analytical, creative, entrepreneurial, technically capable, and results-oriented. You don't need an agency to tell you what your Google Ads account is doing—you can log in, analyze it, identify the problem, make changes, and measure the result. You understand that likes, clicks, and impressions are not the final goal. Enrollment is. Compensation $65,000–$70,000 annually | Full-Time | Exempt How to Apply 1. Resume 2. Cover letter 3. Examples of digital campaigns you have managed, if available 4. Brief description of your experience generating leads through Google Ads Please submit application materials to admissions@nwsc.edu or jshahed@nwsc.edu Equal Employment Opportunity Northwest Suburban College is an equal opportunity employer and complies with applicable federal, state, and local employment laws. Pay: $65,000.00 - $70,000.00 per year Benefits: 401(k) Dental insurance Health insurance Vision insurance Work Location: In person
Наблюдалась 2026-09-14, впервые 2026-08-21, источник — Indeed.