Section Head, CRM Marketing

Job Purpose

• Develops and leads the overall strategy for Salesforce Marketing Cloud (SFMC), ensuring alignment with business goals and Marketing priorities & targets.
• Designs and oversees the execution of welcome journeys, lifecycle campaigns, and automated journeys, ensuring timely, personalized, and customer-centric communication.
• Analyzes results and performance, drives continuous optimization, and improves key metrics such as open rates, engagement, unsubscribes, and overall effectiveness.
• Establishes and enforces platform governance, including best practices in campaign setup, QA processes, compliance, and overall SFMC utilization.
• Leads and manages the CRM section member/s, providing direction, mentorship, and collaboration with cross-functional teams to ensure effective campaign delivery.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field
• More than 5 years’ relevant experience in CRM and Salesforce Marketing Cloud
• Proficiency in CRM and Salesforce Marketing Cloud
• Strong understanding of segmentation, personalization, and lifecycle marketing
• Experience in data analysis and campaign performance optimization
• Strategic thinking with strong execution oversight
• Data-driven decision-making
• High attention to detail and quality control