Salesforce Marketing Cloud Specialist
# Salesforce Marketing Cloud Specialist **Botmet Technologies Private Limited** · Madhapur, Hyderabad, Telangana · `On-site` 🕒 **Статус:** *Опубликовано: 3 дня назад* · *Источник: Indeed* --- ### About the Role We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Specialist to lead the technical design, integration, and optimization of enterprise-scale marketing automation. This role is purely technical, with a focus on platform scalability, governance, and innovation, not day-to-day campaign execution. The ideal candidate will have 5+ years of technical, hands-on SFMC experience , expertise in integrations with Salesforce CRM, and the ability to deliver advanced, personalized customer journeys across multiple business units. Key Responsibilities Platform Management & Modules Architect and optimize SFMC modules: Email Studio, Mobile Studio, Journey Builder, Automation Studio, Cloud Pages, WhatsApp, SMS, and Push Notifications . Build reusable frameworks, templates, and automations that improve efficiency and governance. Implement Einstein features such as Send-Time Optimization and Engagement Scoring for AI-powered personalization. Integration & Data Management Design and maintain robust integration with Salesforce Sales Cloud, Service Cloud , and other enterprise systems via APIs and connectors. Develop advanced SQL queries, joins, and unions for precise audience segmentation. Maintain secure, bidirectional data synchronization while ensuring compliance and data integrity. Dynamic Content & Personalization Build advanced AMPscript and SSJS for personalized content at scale. Implement multilingual and context-driven personalization for global audiences. Automation & Journey Orchestration Architect scalable lifecycle journeys covering onboarding, renewals, service updates, and transactional triggers. Optimize automations with monitoring, error handling, and alerting. Governance & Compliance Enforce GDPR, CAN-SPAM , and global consent management requirements. Document and implement audience governance, opt-in/opt-out processes, and compliance workflows. Collaboration & Enablement Partner with CRM, IT, and Marketing teams to align data and technical requirements. Provide technical enablement, documentation, and training for internal stakeholders. Liaise with vendors and partners on advanced implementations. Qualifications Bachelor’s degree required; Master’s/MBA preferred. 5+ years of technical, hands-on SFMC experience (not campaign operator). Expertise in Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Cloud Pages . Advanced proficiency in AMPscript, SQL, SSJS, HTML/CSS . Strong experience integrating SFMC with Salesforce CRM and APIs . Knowledge of Einstein AI for SFMC , including Send-Time Optimization and Engagement Scoring. Understanding of data governance and compliance frameworks such as GDPR, CAN-SPAM, and CASL . Salesforce certifications preferred: SFMC Developer, SFMC Consultant, or Marketing Cloud Administrator . Excellent technical documentation and troubleshooting skills. Pay: ₹100,000.00 - ₹150,000.00 per month Work Location: Hybrid remote in Madhapur, Hyderabad, Telangana
Наблюдалась 2026-09-21, впервые 2026-09-18, источник — Indeed.