Sales Team Leader

We are looking for an energetic, result-oriented Team Leader – FMCG Non-Food to manage retail promoters, supervise in-store activities, develop retail sales and ensure strong brand visibility across supermarkets, hypermarkets and other retail outlets in the UAE.

The candidate will be responsible for managing promoter teams, coordinating with retail management, driving sales targets, improving product visibility and ensuring excellent execution of promotional activities.

1. Key Responsibilities

A. Promoter Team Management

• Recruit, train, manage and supervise brand promoters across UAE retail outlets.
• Prepare promoter duty schedules, attendance and outlet allocation.
• Conduct regular store visits and monitor promoter performance.
• Ensure promoters achieve daily, weekly and monthly sales targets.
• Provide product knowledge and sales training.
• Monitor grooming, discipline, punctuality and customer engagement.
• Conduct regular performance reviews and take corrective action.

B. Retail Sales & Business Development

• Coordinate with key retail chains and other supermarkets.
• Maintain strong relationships with store managers, department managers and retail buyers.
• Drive product listings, additional shelf space, gondola displays and promotional activities.
• Identify new retail opportunities and expand product distribution.
• Ensure regular stock availability and prevent out-of-stock situations.
• Coordinate with distributors and retail sales teams for smooth operations.

C. In-Store Marketing & Brand Visibility

• Ensure proper product placement, planogram compliance and shelf visibility.
• Execute promotional campaigns, sampling activities, BOGO offers and special promotions.
• Monitor competitor activities, pricing and promotional strategies.
• Ensure all POS materials, display units and branding are properly installed.
• Take regular store photographs and submit activity reports.

D. Sales Performance & Reporting

• Achieve assigned monthly sales targets and outlet-wise objectives.
• Monitor promoter-wise and outlet-wise sales performance.
• Prepare daily, weekly and monthly sales reports.
• Track promoter attendance, productivity and conversion rates.
• Analyse slow-moving products and recommend corrective action.
• Submit market feedback and competitor intelligence to management.

1. Required Qualifications & Experience

• Graduate in Business Administration, Marketing or a related field.
• Minimum 3–5 years of UAE FMCG retail sales experience.
• Experience handling promoter teams and retail merchandising.
• Good working knowledge of UAE supermarkets and hypermarkets.
• Experience dealing with Lulu, Nesto, Carrefour, Safari and similar retail chains.
• Strong communication, negotiation and leadership skills.
• Good knowledge of MS Excel, reporting and sales tracking.
• Valid UAE driving licence is preferred.

Pay: AED2,500.00 - AED5,000.00 per month

Ability to commute/relocate:

• Sharjah: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Visa Type

Experience:

• Direct sales: 1 year (Required)
• FMCG: 1 year (Required)
• Promoter handling: 1 year (Required)

Language:

• English (Required)
• Hindi (Required)
• Malayalam (Required)

License/Certification:

• 4 wheeler (Required)

Willingness to travel:

• 100% (Required)

Work Location: In person