Sales & Retail Development Coordinator

Location: Dubai, with regular retailer and store visits Reports to: CEO & head of distribution designated commercial lead Works closely with: Marketing, Visual Merchandising, Supply Chain, Finance and brand partners

About us

We are marketing-led beauty incubator that builds and scales indie and emerging beauty brands. We combine brand strategy, marketing, community building, retail development and distribution to create sustainable commercial growth.

Role purpose

Take day-to-day commercial ownership of assigned brands and retail accounts, delivering agreed sell-in targets while driving sell-out, strong stock availability and excellent retail execution.

This role connects what happens in our marketing campaigns, retailer relationships, stores and supply chain. You will turn insights into action, keep retailers engaged and ensure that opportunities translate into orders, consumer sales and profitable reorders.

Key responsibilities

1. Deliver sales targets and develop accounts

• Own monthly, quarterly and annual sell-in targets by retailer, brand and account.
• Build a monthly account action plan covering orders, replenishment, launches, promotions and growth opportunities.
• Proactively secure purchase orders and follow them through to delivery and invoicing.
• Track sales against target weekly, identify gaps early and implement recovery actions.
• Develop order recommendations using sell-out, stock on hand, sales trends and upcoming activity.
• Identify opportunities for additional listings, doors, assortment expansion and stronger retail visibility.
• Work within approved pricing, margin and trading terms; obtain approval for exceptions.

1. Drive sell-out and productive replenishment

• Review sell-out by retailer, store and SKU wherever data is available.
• Identify bestsellers, slow-moving products and underperforming stores, and recommend specific actions.
• Work with marketing and VM to improve product discovery, conversion and repeat purchase.
• Track whether campaigns, promotions and launches generate sales and reorders.
• Ensure sell-in reflects consumer demand, stock cover and commercial opportunities.
• Follow through on agreed actions until results are visible.

1. Maintain healthy stock and availability

• Monitor retailer stock, warehouse availability, weeks of cover and replenishment requirements.
• Identify and resolve out-of-stocks, particularly on hero products.
• Flag excess, ageing and short-dated stock early and agree corrective plans.
• Coordinate with supply chain on forecasts, order fulfilment, delivery timelines and discrepancies.
• Ensure stock, testers and samples are ready ahead of launches and promotions.
• Recommend stock transfers between stores where retailer arrangements allow.

1. Ensure strong store and VM execution

• Conduct regular store visits against an agreed coverage plan.
• Check product availability, shelf placement, pricing, planograms, merchandising, testers, cleanliness and promotional execution.
• Document issues with photographs, owners and deadlines, and confirm resolution.
• Work with the VM team to maintain brand standards and improve visibility.
• Build relationships with store managers and beauty advisers, gathering feedback on customer demand and barriers to purchase.
• Coordinate product training with the relevant team and check that store staff can confidently explain the brands.

1. Keep retailers informed, engaged and excited

• Maintain proactive relationships with buyers, account teams and store teams.
• Share relevant product news, launch plans, campaign calendars, sales successes and consumer insights.
• Present clear commercial reasons for retailers to support additional orders, visibility and activity.
• Coordinate account reviews covering performance, stock, upcoming opportunities and agreed actions.
• Respond promptly to retailer requests and maintain an accurate action tracker.
• Secure retailer participation in launches, promotions, training and marketing opportunities.

1. Coordinate promotions and launches

• Build retailer activity calendars with marketing and VM.
• Recommend activity based on sales opportunities, consumer demand and brand positioning.
• Confirm retailer approvals, stock, assets, displays and staff readiness before activity begins.
• Check execution online and in stores.
• Review sales uplift, stock movement and commercial return after each activity.
• Protect brand value and profitability when proposing promotional mechanics.

1. Monitor competitors and market opportunities

• Track competitor launches, pricing, promotions, shelf space, visibility and retailer activity.
• Gather insights from store visits, retailer conversations and relevant online channels.
• Share a concise monthly market update with recommendations for BDI’s brands.
• Identify gaps in assortment, positioning and retail execution that could create growth.

1. Connect the teams and maintain accurate reporting

• Run a weekly account action review with marketing, VM and supply chain.
• Translate commercial needs into clear briefs with deadlines and named owners.
• Maintain an accurate sales pipeline, order tracker, forecast and account activity calendar.
• Provide a weekly dashboard showing performance, risks, opportunities and required decisions.
• Coordinate with finance on account discrepancies, overdue payments and credit holds that affect orders.

Sell-in is directly owned by this role. Sell-out and retail execution targets are shared with the relevant teams, with the coordinator responsible for identifying issues, coordinating action and following through.

Numerical targets will be agreed by account and brand, reflecting starting performance, data availability and approved resources.

Candidate profile

• Typically 3–5 years’ experience in beauty or FMCG retail account management, sales, trade marketing or retail development.
• Demonstrated responsibility for achieving sales targets and securing repeat orders.
• Strong understanding of sell-in, sell-out, stock cover, replenishment, promotions and retail execution.
• Experience working with GCC beauty retailers; UAE experience is particularly valuable.
• Confident using Excel and sales reports to identify problems and recommend action.
• Strong relationship skills with buyers, store managers and beauty advisers.
• Organized, persistent and comfortable being measured on commercial outcomes.
• Able to coordinate multiple teams while taking personal responsibility for follow-through.
• Willing and able to travel regularly to stores and retailer meetings.
• English required; Arabic an advantage. UAE driving licence preferred.

What success looks like

Retailers receive proactive support and commercially sound recommendations. Stores have the right stock, visibility and product knowledge. Marketing activity connects to measurable sales opportunities. Orders and reorders arrive consistently, and performance gaps are addressed early.

Work Location: In person