Sales Operations Manager

In this role, you will collaborate closely with one of our esteemed clients—a globally recognized leader in their industry, distinguished by their commitment to excellence, innovation, and delivering exceptional value. As a trusted IT consulting partner, Dautom is supporting their strategic initiatives by connecting them with exceptional talent to drive business growth and transformation.

About the role :

Role Name : Sales Operations Manager

Job Location :Dubai, UAE

Notice Period: 30 Days

Industry: FMCG / Dairy

Experience: Minimum 10+ years of regional sales experience

Job Summary

We are looking for an experienced Regional Sales Operations Manager with a strong background in the Dairy or FMCG industry. The ideal candidate should have extensive experience in Traditional Trade, Route-to-Market (RTM) strategies, sales operations, route optimization, and managing large sales teams.

The role will be responsible for driving sales performance, improving distribution efficiency, optimizing delivery routes, maximizing fleet utilization, and increasing market share across assigned territories.

Key Responsibilities

• Develop and implement effective sales strategies to achieve revenue, volume, and market share targets.
• Manage and oversee Traditional Trade operations and Route-to-Market (RTM) strategies.
• Lead and manage Area Sales Managers, sales representatives, distribution teams, and field sales operations.
• Oversee sales routes, territory allocation, distributor performance, and market coverage.
• Drive route optimization initiatives to improve operational efficiency and maximize truck and fleet utilization.
• Identify opportunities to reduce product wastage, minimize distribution costs, and improve sales productivity.
• Monitor key sales KPIs, including sales volume, revenue growth, market share, outlet coverage, route productivity, and vehicle utilization.
• Ensure effective sales planning, forecasting, execution, and performance monitoring.
• Strengthen relationships with distributors, retailers, and key Traditional Trade customers.
• Analyse market trends, competitor activities, and sales performance to identify business growth opportunities.
• Lead, coach, and motivate sales teams to achieve business objectives.

Mandatory Requirements

• Minimum 10+ years of sales experience within the GCC / Middle East region.
• Must have prior experience in the Dairy or FMCG industry.
• Strong expertise in Traditional Trade and Route-to-Market (RTM) operations.
• Proven experience in Sales Operations and distribution management.
• Direct experience managing Area Sales Managers, sales teams, and distribution routes.
• Strong understanding of route optimization, fleet utilization, wastage reduction, and market share growth.
• Excellent leadership, team management, analytical, and communication skills.

For more details, please inbox - adela@dautom.com