Sales & Marketing Director
# Sales & Marketing Director **Big O' Smokehouse** · Caledonia, MI 49316 · `On-site` 🕒 **Статус:** *Опубликовано: 3 дня назад* · *Источник: Indeed* --- ### About the Role Director of Sales and Marketing Position Overview Big O' Smokehouse is seeking a dynamic, strategic, and results-driven Director of Sales and Marketing to join our leadership team. Operating in a hybrid work environment (In-House & Remote), this pivotal role reports directly to the Visionary/Integrator and is charged with building a high-performing sales and marketing engine, connecting with key industry "movers and shakers," and scaling company revenues by 3x within 2 years. The ideal candidate blends high-level strategic planning with hands-on operational leadership—overseeing brand strategy, key account acquisition, product development collaboration, and cross-functional management across inside sales, field sales, and delivery operations. Position Details & Compensation - Department: Leadership - Employment Type: Full-Time, Salaried (Hybrid: In-House & Remote) - Compensation Range: $100,00 - $150,000 / year - Reports To: Visionary / Integrator - Supervises: Sales Managers, Marketing Coordinators, Inside & Outside Sales Teams, Delivery Drivers - On-Site Requirement: Minimum of 1 day per week on-site at Big O' Smokehouse for weekly L-10 and key in-person leadership meetings Essential Functions & ResponsibilitiesStrategic Growth & Vision Execution - Establish sales targets, revenue goals, and marketing objectives to drive consistent growth and hit the goal of tripling revenue within 2 years. - Define, execute, and manage overarching sales and marketing strategies, forecasts, and operating budgets. - Conduct ongoing market analysis, monitor customer needs, and review competitive intelligence to identify industry trends and growth opportunities. - Partner directly with the product development team to bring innovative smoked fish products and marketing collateral to target markets. - Embody and promote the mission, vision, and core values of Big O’ Smokehouse. Key Account & Client Relationship Management - Leverage industry expertise and networks to engage with key industry figures, distributors, and strategic partners. - Drive new business acquisition by actively pursuing, negotiating, and closing high-value key accounts. - Direct key account management, ensuring client retention, hosting strategic meetings, attending trade shows, and managing major client inquiries. Team Leadership & Operational Management Build, direct, and mentor high-performing sales, marketing, and operational support teams: - Outside Sales: Lead field sales managers and representatives, establish clear KPIs and performance metrics, and conduct ongoing sales training. - Inside Sales & Support: Oversee order processing, route planning, product sample inventory management, system reporting, and document maintenance. - Delivery Operations: Direct driver training and operational coordination to guarantee seamless product delivery and client satisfaction. Integrated Marketing & Brand Strategy - Oversee integrated marketing campaigns across multiple digital and traditional channels to increase brand awareness and client acquisition. - Oversee campaign execution, brand collateral creation, and public relations initiatives. - Track marketing metrics and analyze ROI to optimize budget allocation against sales objectives. Position Qualifications - Education: Bachelor's degree in Business Administration, Marketing, or a related field. - Experience: Minimum 8 years of progressive sales experience, with at least 3 years in a direct leadership role. - Industry Experience: Strong familiarity with the food industry and/or Consumer Packaged Goods (CPG) is required. - Skills & Competencies: - Proven track record of driving rapid revenue growth and delivering financial goals. - Thorough mastery of modern sales and marketing principles, digital strategies, and channel execution. - Exceptional leadership, communication, negotiation, and team-building skills. - High analytical capacity with experience managing sales/marketing budgets and operational workflows. - Travel Requirements: - Willingness to travel as needed for client meetings, industry events, and trade shows (typically 2–5 days per month). Pay: $100,000.00 - $150,000.00 per year Benefits: - 401(k) - Employee discount - Paid time off Work Location: Hybrid remote in Caledonia, MI 49316
Наблюдалась 2026-10-20, впервые 2026-10-16, источник — Indeed.