Sales Manager

This position is with our client, a leading hardware distributor based in Dubai. Recruitment for this role is managed by Mystic Sourcing , the talent acquisition division of Mystic Advertising. Please note this is not a role within Mystic Advertising.

Job Title: Business Development Manager – GCC Location: Based in UAE

Position Overview: The Business Development Manager – GCC Region will be responsible for driving sales performance and expanding the brand’s presence across the GCC countries (Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, and Oman). Operating from a brand owner’s perspective , this role involves managing distributor relationships, ensuring effective market execution, and achieving revenue and growth objectives in alignment with the company’s international expansion strategy. The Business Development Manager will ensure brand integrity while driving market penetration and sales through strategic distributor partnerships and in-market initiatives.

Key Responsibilities:

1. Market & Distributor Management

o Appoint, manage, and evaluate distributors in each GCC market to ensure alignment with company policies, performance targets, and brand integrity.

o Develop and execute Joint Business Plans (JBPs) with distributors, including sales targets, marketing activities, and strategic in-market initiatives, while ensuring consistency with the brand’s vision.

o Ensure distributors maintain healthy stock levels and adhere to agreed ordering cycles to prevent stock-outs and excess inventory.

o Conduct regular business reviews with distributor partners, focusing on performance metrics and proactively addressing any challenges to ensure brand success.

1. Brand Strategy Execution & Market Penetration

o Lead brand expansion across the GCC region, ensuring distributor partners align with the brand’s goals and maintain brand integrity throughout each market.

o Oversee retail execution, including market visits to monitor product placement, shelf presence, share-of-shelf, and planogram compliance across key outlets in all GCC countries.

o Drive initiatives to improve product availability, reduce out-of-stocks, and increase retail visibility, ensuring the brand remains competitive in the region.

o Coordinate with distributors to deploy trade marketing assets (POSM, merchandising, branding) that enhance brand presence and in-store visibility across the GCC markets.

1. Sales Performance & Forecasting

o Track primary and secondary sales performance by market and SKU, ensuring distributors meet sales targets and contribute to overall brand growth.

o Collaborate with the supply chain and planning teams to provide accurate sales forecasts based on market insights, seasonal trends, and sales history.

o Identify growth opportunities in underpenetrated markets or channels across the GCC region, and develop strategies to further penetrate those markets.

1. Compliance & Reporting

o Ensure compliance with local laws, import regulations, and product registration requirements in each GCC country.

o Maintain accurate documentation and reporting on market performance, distributor health, competitive activities, and pricing trends across the GCC region.

o Monitor competitor activities and gather market intelligence to inform strategic planning and improve market positioning.

1. Relationship Building & Brand Representation

o Cultivate strong relationships with key customers, retail partners, and distributors across the GCC region to foster loyalty, drive sales, and ensure long-term business growth.

o Represent the brand at industry events, trade shows, and distributor forums throughout the GCC region to increase brand visibility and foster new business opportunities.

Qualifications & Experience:

• Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
• Minimum 6–8 years of experience in business development, with at least 3 years of experience managing distributor networks across the GCC region.
• Proven success in managing brand distribution, ensuring compliance with brand guidelines, and driving sales growth across multiple GCC markets.
• Strong commercial acumen with the ability to negotiate and build relationships that align with the brand’s values.
• Fluent in English; proficiency in Arabic is a significant advantage.
• Willingness to travel extensively across the GCC region.

Skills & Competencies:

• Strong negotiation, communication, and relationship-building skills.
• Deep understanding of the GCC market dynamics, distributor networks, and consumer behaviour.
• Ability to work cross-functionally with internal teams such as supply chain, marketing, and planning.
• Entrepreneurial mindset, focused on growth, profitability, and long-term brand success across the GCC region.

About Mystic Sourcing: Mystic Sourcing is the recruitment and talent solutions arm of Mystic Advertising, helping businesses across the GCC region find the right people. Mystic Advertising continues to operate as a creative and advertising agency. To learn more about our recruitment services, visit Mysticsourcing.com

Application Question(s):

• Expected Salary

Education:

• Master's (Preferred)

Experience:

• FMCG: 6 years (Required)

License/Certification:

• UAE Driving License (Preferred)

Location:

• Dubai (Required)

Work Location: In person