Sales Manager

ABOUT CATS GLOBAL SCOOLS

CATS Global Schools is a leading education group committed to inspiring the next generation of world shapers. With a history dating back to 1899, but a focus on the future, our group brings together 16 institutions comprising independent boarding schools, an Arts school, English language schools and a variety of summer programmes in the UK, US, Canada and China. Each year, we provide 18,000 students around the globe with the education they need to develop real-life skills for the future. We are dedicated to academic excellence and our students benefit from our well-developed links to over 40 top global universities. We create a positive learning environment where every student is empowered to make a contribution to shape their world. This is made possible because of the commitment of our pioneering, persevering people who do the very best for our students.

ROLE OVERVIEW

The Sales Manager (UK) plays a key role in driving student recruitment and revenue growth across the CATS Global Schools portfolio. Based remotely within the UK and reporting to the UK Sales Director, the postholder is responsible for managing and developing relationships with education agents, generating new business opportunities, and achieving individual sales targets across multiple academic brands. The role combines sales, account management and stakeholder engagement, acting as a trusted advisor to agents, prospective students and parents throughout the enrolment journey. The Sales Manager will use market intelligence, pipeline management and forecasting to identify growth opportunities, support strategic decision-making and maximise recruitment outcomes. Working closely with admissions, marketing and academic teams, the postholder will deliver agent training, represent the organisation at events, support recruitment initiatives and contribute to the development and implementation of regional sales strategies. Success in the role requires strong relationship-building skills, a consultative sales approach, commercial awareness and a passion for delivering excellent customer service within an international education environment.

Scope of Responsibility:

• Delivers an individual sales target for the CGS portfolio.
• Has a good level of knowledge and application of skill to achieve high-quality results on time, mostly achieving but sometimes exceeding expectations.
• Maintains an agent network in the area.
• Able to work with current students and campus to maximise retention.

PERSON SPECIFICATION

Education:

• Educated to degree level or equivalent.

Experience:

• Experience of CRM systems/customer databases (preferred).
• Experience of working with a global-sales and/or education environment (preferred).
• Knowledge of the UKVI Points Based System (desirable).

Skills:

• Tenacious and hungry for sales success with experience in recruiting international students.
• Able to build close and professional agent relationships, alongside account management skills.
• Able to learn about multiple products.
• Excellent consultative and persuasive skills, and able to “close” sales.
• Strong organisational skills, with the ability to manage a busy workload, to prioritise tasks and meet demanding deadlines.
• A high level of professionalism, excellent customer service skills and service delivery.
• Strong written and spoken English, with an ability to confidently communicate with a wide range of people, teams and departments at all levels.
• Excellent attention to detail, cultural awareness, and sensitivity.

BENEFITS

Cycle to work Scheme

Tech Scheme

Car Scheme

Free flu vaccine through Healthshield

Free eye tests

Financial wellbeing support via WageStream

Employee Assistance Programme

Group income protection

GP24: GP Access for all

Health Cash Plan

Death in Service

Long service awards

Employee referral scheme

Enhanced Maternity and Paternity pay

OUR COMMITMENT TO INCLUSION AND DIVERSITY

We are committed to diversity, inclusion and belonging. Building on our core values Pioneering, Persevering, People We pledge to deliver a series of events, guest speakers and focus groups to make CATS Global Schools and employer of choice for all.

SAFEGUARDING

CGS is dedicated to safeguarding and promoting the welfare and well-being of children and young people. As such, appointment is subject to the satisfactory completion of safer recruitment employment checks in line with KCSIE guidelines. This will include satisfactory references, enhanced DBS from the Disclosures and Barring Service and, where applicable, any international equivalent being obtained. Shortlisted candidates will be subject to online checks which may include social media.