SALES EXECUTIVE – LOCAL (HORECA/TRADING)

We are seeking a dynamic and results-driven Sales Executive – Local (HoReCa / Trading) to develop and expand our customer base within the UAE food trading market.

The ideal candidate should have experience in B2B sales, preferably within the food and FMCG industry, with strong knowledge of the HoReCa (Hotels, Restaurants and Catering) sector, wholesalers, distributors and local trading businesses.

The role focuses on generating new business, managing existing customer relationships, achieving sales and collection targets, and ensuring profitable revenue growth.

Key Responsibilities

1. Sales & Business Development

• Identify and develop new business opportunities within the UAE HoReCa and local food trading markets.
• Generate leads through market visits, cold calling, networking and customer referrals.
• Develop business relationships with hotels, restaurants, catering companies, food wholesalers, distributors and trading companies.
• Conduct regular customer visits to promote products, generate enquiries and secure orders.
• Achieve assigned monthly and quarterly sales, revenue and gross profit targets.
• Expand the customer base and increase market penetration across assigned territories.

1. Customer Relationship Management

• Manage and strengthen relationships with existing customers to ensure repeat business.
• Understand customer requirements and recommend suitable products.
• Handle customer enquiries, quotations, price negotiations and order confirmations.
• Address customer complaints and coordinate with internal teams for timely resolution.
• Identify opportunities for cross-selling and upselling.

1. Sales Operations & Coordination

• Coordinate with procurement, inventory, logistics and operations teams to ensure timely order fulfilment.
• Monitor product availability, pricing and delivery schedules.
• Prepare quotations, sales orders and customer-related documentation.
• Maintain accurate customer records, sales reports and pipeline updates in the CRM/ERP system.
• Ensure compliance with company pricing, discount and credit policies.

1. Revenue, Profitability & Collections

• Achieve monthly sales and collection targets.
• Maintain required gross profit margins on sales transactions.
• Follow up on outstanding customer payments and ensure timely collections.
• Monitor customer credit limits and overdue balances.
• Minimise bad debts and support effective working capital management.

1. Market Intelligence & Reporting

• Monitor competitor activities, market pricing and customer purchasing trends.
• Identify new products and business opportunities based on market demand.
• Submit daily customer visit reports and weekly sales pipeline updates.
• Prepare monthly sales forecasts and performance reports.
• Provide feedback to management on market developments and customer requirements.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, Commerce or a related field.
• 2–5 years of UAE sales experience , preferably in food trading, FMCG distribution or HoReCa sales.
• Existing relationships with HoReCa customers, wholesalers, distributors or local food trading companies are highly desirable.
• Good understanding of the UAE food distribution market and local customer purchasing patterns.
• Experience in B2B sales, customer acquisition, negotiation and payment collections.
• Valid UAE driving licence preferred.
• Proficiency in MS Office and CRM/ERP systems.
• Good written and verbal communication skills in English; additional languages are an advantage.

Pay: AED5,000.00 - AED7,000.00 per month

Work Location: In person