Sales Executive

Job description: Sales Executive

Department: Sales

Reports to: Head of Sales

You will be part of the Sales team at Good Hotel London, finding new clients and building repeat business across group accommodation, corporate stays and MICE. You will generate qualified enquiries for quieter dates and help build a reliable base of room nights, representing our social enterprise purpose with warmth and care.

Key responsibilities

· Build targeted prospect lists across education and youth travel, touring and sports groups, production crews, corporate accounts and MICE agencies, aligned with agreed priority dates.

· Research for local opportunities; identify organisers, exhibitors, agencies and suppliers with accommodation or meeting needs.

· Approach decision-makers by telephone, personalised email and LinkedIn; reactivate dormant accounts, secure appointments and carry out hotel show rounds.

· Qualify dates, room nights, budgets, event requirements and decision timelines. Support proposals and consistent follow-up within approved rates and terms.

· Keep BackYou accurate with contacts, opportunity value, booking source and next actions. Report weekly on activity, decisions due and business secured.

· Develop assigned accounts, encourage repeat bookings and follow up introductions from Partnerships, memberships and networking events.

· Work with Revenue, Reservations and Groups & Events on making sure enquiries are followed up with as per Good Hotel sequence.

Requirements

· Experience in proactive sales, business development or a client-facing commercial role; hotel reservations experience desirable.

· Confident outreach, excellent written and spoken English, commercial judgement and strong organisational skills. Proactive, creative and comfortable working towards targets.

· Comfortable with Outlook, Excel and accurate CRM records; BackYou and LinkedIn Sales Navigator and AI experience is desirable.

· A warm, helpful team player who cares about clients and guests and connects with Good Hotel’s social enterprise purpose.

Key Performance Objectives

· Generate qualified enquiries and pipeline value across agreed segments and priority dates.

· Secure relevant meetings and show rounds; contribute to first and repeat bookings and sourced room and MICE revenue targets.

· Maintain timely follow-ups, accurate BackYou records and weekly activity reporting. Targets and review periods agreed with the Head of Sales.

Pay: Up to £30,000.00 per year

Benefits:

• Discounted or free food

Work Location: In person