Sales Executive
Position: Sales Executive – HoReCa Location: Dubai, UAE Industry: Frozen Foods & Dry Products Department: Sales & Business Development Experience: 5-10 Years Reports To: Business Development Head JOB SUMMARY We are looking for an experienced Sales Executive – HoReCa & Institutional to drive business development and revenue growth for our Frozen Foods and Dry Products portfolio across UAE. The candidate will be responsible for developing new accounts, managing key customers, and building strong relationships with hotels, restaurants, cafés, cloud kitchens, industrial/corporate canteens, catering companies, and other institutional buyers . KEY RESPONSIBILITIES Develop and execute sales strategies for Frozen Foods and Dry Products across the UAE HoReCa and institutional market. Generate new business through market mapping, lead generation, references, field visits, and customer networking. Build and maintain strong relationships with Purchase Managers, Chefs, F&B Heads, Procurement Heads, and Business Owners . Acquire, onboard, and retain HoReCa and institutional accounts. Identify customer requirements and recommend suitable frozen and dry product solutions. Manage the complete sales cycle, including lead generation, product presentation, sampling, trials, quotation, negotiation, pricing, credit terms, PO closure, and account activation . Drive product trials and sampling with chefs, procurement teams, and commercial kitchens. Achieve monthly and annual sales, revenue, volume, and customer acquisition targets . Develop and maintain a strong sales pipeline and provide regular sales forecasts and market updates. Monitor competitor activities, market pricing, customer preferences, and emerging opportunities in UAE. Coordinate with Supply Chain, Warehouse, Logistics, Finance, and Operations to ensure timely order fulfilment and customer satisfaction. Follow up on outstanding payments and coordinate with Finance regarding customer credit limits and receivables. Ensure proper understanding of product shelf life, storage requirements, frozen/cold- chain handling, and commercial kitchen applications . Maintain accurate customer data, sales reports, visit reports, pipeline reports, and MIS. KEY REQUIREMENTS More than 6 years of proven experience in HoReCa/Institutional Sales , preferably in Frozen Foods, Dry Products, Dairy, Food-Service Ingredients, FMCG, or F&B Trading . Must have an active network across UAE with Purchase Managers, Chefs, F&B Heads, Procurement Managers, and institutional buyers. Strong experience handling industrial/corporate canteens, hotels, restaurants, cafés, cloud kitchens, catering companies, and institutional accounts . Proven track record of new customer acquisition, account onboarding, business development, and customer retention . Strong understanding of the complete B2B sales cycle, including sampling, negotiation, pricing, credit terms, PO closure, and account activation . Knowledge of frozen food, cold chain, shelf life, storage conditions, and commercial kitchen requirements will be an advantage. Strong negotiation, communication, presentation, and relationship-management skills. Target-oriented, self-driven, and comfortable with extensive field sales and customer visits across UAE . Good working knowledge of MS Office/Excel and sales reporting . UAE/UAE market experience is strongly preferred. KEY SKILLS HoReCa Sales | Institutional Sales | Frozen Foods | Dry Products | B2B Sales | Business Development | Customer Acquisition | Key Account Management | Lead Generation | Sampling & Trials | Negotiation | Pricing | Credit Terms | PO Closure | Pay: AED5,000.00 - AED6,500.00 per month Work Location: In person
Наблюдалась 2026-09-14, впервые 2026-09-11, источник — Indeed.