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Sales Development Representative

Thai WahThailand – TWPC – Bangkok – HQ

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Key Responsibilities

  1. Sales Management

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Manage sales to food manufacturers, food processors, and food distributors .

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Drive sales performance for core product categories:

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Glass noodles

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Rice noodles

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Tapioca starch

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Other related products

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Support market expansion for new products and innovations , including modified starch and future product lines.

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Develop and execute sales plans to achieve company sales targets.

  1. Business Development & New Customer Acquisition

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Identify and develop new customers in the food industry .

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Analyze market opportunities and customer demand trends.

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Support market expansion and generate new business opportunities.

  1. Account Management

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Manage existing customer accounts and build long-term business relationships .

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Understand customers’ business models and production processes .

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Analyze customer insights to identify opportunities for sales growth and product collaboration .

  1. Product Application & Co-development

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Propose product application ideas or menu concepts using noodles or related products.

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Collaborate with customers on product trials and co-development initiatives .

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Monitor product performance and gather customer feedback for continuous improvement.

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Support the introduction of new company products into the market .

  1. Commercial Negotiation

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Prepare quotations and negotiate commercial terms with customers.

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Manage customer expectations while ensuring alignment with company policies and profitability.

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Follow up on order processing and product delivery.

  1. Sales Planning & Forecasting

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Prepare monthly and quarterly sales forecasts .

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Monitor sales performance and adjust strategies to achieve targets.

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Manage sales performance to meet KPIs and commission targets.

  1. Internal Coordination

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Coordinate with internal teams including:

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Production

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Production Planning

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Quality Control

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Logistics

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Finance

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Track order status, production schedules, and delivery timelines.

  1. Market Analysis

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Monitor market trends, pricing, and competitor activities.

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Collect market insights to support sales strategy development .

Qualifications

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Bachelor’s degree in:

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Food Science

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Food Technology

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Business Administration

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Marketing

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or related fields

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2–3 years of experience in B2B sales

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Experience in the following industries is an advantage:

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Food ingredients

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Food manufacturing

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Food processing

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Starch-based products

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Strong negotiation and relationship management skills

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Ability to analyze markets and develop sales strategies

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Proficiency in Microsoft Office (especially Excel)

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