Sales & CRM Executive

Company: The London Hair Lab

£35,000 + sales incentive bonus

About Us

The London Hair Lab is a wholesale supplier of premium hair extensions, serving salons and stylists globally. We are known for quality products, reliable supply and strong customer relationships. As we grow our online presence, we are looking for a talented content and CRM specialist to help us attract new trade customers, keep existing ones coming back and become the go-to voice in the professional hair extension industry.

The Role

This is a hybrid role that combines search-led content creation with customer relationship management. You will write SEO-optimised content that brings in new accounts, and you will run the email and CRM campaigns that turn those buyers into loyal, repeat wholesale customers. A key part of your focus will be increasing our sales in the US, growing our trade customer base there through targeted content, email campaigns and follow-up with new accounts. You will work closely with our operations and social executive to make sure messaging is consistent

Key Responsibilities

Sales Growth (US Focus)

• Help grow wholesale sales in the US market by driving new trade account sign-ups and repeat orders from US salons and stylists
• Build US-targeted email campaigns, promotions and automated flows, timed for US time zones and key US dates and seasons
• Create US-focused SEO content and landing pages that target American search terms (for example, using US spelling and the terms US stylists actually search for)
• Follow up US trade applications and enquiries promptly, working with the operations executive to convert them into active accounts
• Identify upsell and cross-sell opportunities across the US customer base, such as re-order reminders, bundles and new product launches
• Track and report on US sales performance, including new accounts opened, orders placed, repeat rate and revenue from campaigns monthly.

Content and SEO

• Plan, write and publish SEO-optimised content, including blog posts, guides, product category copy, product descriptions, FAQs and landing pages across all three brands.
• Optimise existing website content
• Write educational content for stylists and salon owners
• Monitor organic performance using Google Analytics, Google Search Console and SEO tools, and report on rankings, traffic and conversions
• Keep brand tone of voice consistent across all channels
• Execute the content strategy for The London Hair Lab, Vixen and Blush and GYO

CRM and Email Marketing

• Manage our CRM and email platforms (Klaviyo and Folk), including segmentation, contact records and data quality
• Use Folk to track trade leads, applications and customer relationships, keeping notes and follow-up actions up to date
• Build and optimise automated flows, such as welcome series for new trade accounts, abandoned cart, post-purchase, re-order reminders and win-back sequences for UK accounts
• Work with the operations team to support account onboarding and trade application follow-ups
• Engage with our community on social media, replying to comments and messages, responding to stylist enquiries and turning social conversations into trade leads in the CRM

General

• Serve and support our Vixen & Blush stylists to ensure they have the hair that is needed
• Assist the Operations Manager in packing wholesale orders for the brand
• Help to improve on-site user experience and conversion
• Stay up to date with SEO, email marketing and hair industry trends
• Contribute ideas for new content formats

Skills and ExperienceEssential

• 1–3 years' experience in content marketing, SEO copywriting, CRM or email marketing (or a combination)
• Excellent written English with a strong eye for detail
• Proven understanding of on-page SEO, keyword research and content optimisation
• Hands-on experience with an email or CRM platform such as Klaviyo, HubSpot, Mailchimp or Salesforce
• Working knowledge of Google Analytics and Google Search Console
• Experience with a CMS such as Shopify, WordPress or WooCommerce
• Ability to write for different audiences, from technical trade buyers to salon owners
• Strong organisational skills and the ability to manage multiple projects and deadlines
• Analytical mindset, comfortable turning data into decisions

Desirable

• Experience in B2B, wholesale or e-commerce businesses
• Knowledge of the hair, beauty or salon industry
• Familiarity with CRM tools such as Klaviyo and Folk
• Basic HTML/CSS for email and web editing
• Basic design skills (Canva or similar) or experience briefing designers
• Understanding of customer segmentation and lifecycle marketing

What Success Looks Like

• Steady growth in organic traffic and rankings for key wholesale and product terms
• YoY sales growth to target or above
• Increased trade account sign-ups driven by content and email
• Higher repeat order rates and improved customer retention
• Automated flows that run reliably and generate measurable revenue
• Consistent, on-brand content published on schedule

Personal Qualities

• Creative and commercially minded
• Adaptable and flexible, happy to switch between content, CRM, sales and operations tasks as priorities change
• Team player who works well with the operations and social executives
• Self-motivated and comfortable working independently
• Curious, with a love of testing and improving
• Collaborative and able to communicate clearly
• Genuinely interested in the beauty and hair industry

What We Offer

• Competitive salary of £35,000 + sales based bonus
• Work from home one day a week after the probation period

How to Apply

Please send your CV and a short cover letter to accounts@thelondonhairlab.com, along with 2-3 examples of your work, such as published articles, email campaigns, SEO results, or proof of how you’ve helped grow sales for a brand (for example, before-and-after figures, screenshots or analytics).

The London Hair Lab is an equal opportunities employer. We welcome applications from all backgrounds and are committed to building an inclusive team.

Pay: £35,000.00 per year

Work Location: In person