Sales Coach - B2B Inside Sales
We are looking for a motivated and experienced Sales Coach to develop sales talent, strengthen B2B sales capabilities, and improve the quality of customer interactions through structured coaching and training.
In this role, you will conduct sales coaching sessions, evaluate calls and customer interactions, facilitate new-hire training, and develop learning resources that help employees build the skills needed to succeed. You will work closely with Sales leadership and cross-functional teams to identify development needs, reinforce best practices, and support continuous improvement across the organization.
Key Responsibilities
Sales Coaching and Development
- Conduct structured one-on-one and group coaching for Sales Associates, Account Managers, and other designated sales employees.
- Coach key B2B sales competencies, including prospecting, discovery, qualification, value articulation, objection handling, negotiation, upselling, cross-selling, and closing.
- Use role plays, call simulations, live observations, and practical exercises to reinforce effective sales behaviors.
- Develop targeted coaching plans based on documented skill and behavior gaps.
- Conduct follow-up observations to assess adoption and sustained application of coached behaviors.
New-Hire & New Hire Sales Readiness
- Deliver the sales component of new-hire onboarding in coordination with relevant subject-matter experts.
- Conduct new-hire training for the Sales team and for other departments, in coordination with the relevant department heads and subject-matter experts.
- Conduct sales-readiness assessments before employees’ transition into independent selling.
- Support nesting through observation, coaching, and skills reinforcement.
- Identify early skill gaps and align intervention plans with the Director of Operations, Sales Director, and relevant Sales Manager.
- Document readiness results and recommend additional development when required.
Sales Quality and Call Evaluation
- Review sales calls, emails, and customer interactions using approved evaluation criteria.
- Identify individual and team-level sales skill gaps and recurring conversation-quality trends.
- Facilitate calibration sessions with Sales Managers and Senior Account Managers.
- Translate quality findings into targeted coaching, refresher training, and development interventions.
- Track behavioral improvement following coaching.
Training and Sales Enablement
- Develop and maintain sales training materials, playbooks, exercises, talk-track guidance, and coaching tools.
- Deliver refresher sessions and micro-learning based on observed gaps and organizational priorities.
- Reinforce approved sales methodology, product positioning, pricing communication, and customer messaging.
- Partner with subject-matter experts when product, pricing, policy, or process changes require sales-team training.
- Provide Sales Managers and Senior Account Managers with approved coaching tools and frameworks for reinforcement within their teams.
Performance Analysis and Coaching Effectiveness
- Review relevant sales and quality indicators to identify coaching priorities without direct ownership of team quota or revenue.
- Maintain coaching records, development plans, assessment results, and follow-up actions.
- Conduct pre- and post-coaching assessments where applicable.
- Measure training and coaching effectiveness through documented behavior and quality improvement.
- Report recurring development themes, progress, risks, and recommended interventions to the Director of Operations and Sales Director.
Cross-Functional Collaboration
- Follow strategic direction and priorities established by the Director of Operations and Sales Director.
- Collaborate with Sales Managers to identify team development needs, align coaching priorities, and coordinate targeted interventions.
- Coordinate with Senior Account Managers to understand recurring challenges and reinforce approved sales behaviors within their teams.
- Maintain clear separation between the Sales Coach’s capability-development responsibilities and Sales leadership’s people-management, account, pipeline, forecasting, and revenue accountability.
- Maintain the confidentiality of employee, compensation, commission, and quality data, and do not share it with trainees, peers, or others without authorization.
- Recommend, but do not impose, disciplinary action; escalate conduct concerns to HR and the Director of Operations.
QUALIFICATIONS
- Bachelor’s degree in Business, Sales, Marketing, Communication, Education, or a related field is preferred; equivalent relevant experience may be considered.
- Minimum of three (3) years of experience in Sales Training, Sales Coaching, Sales Enablement, or a comparable sales-development role.
- Demonstrated experience coaching B2B sales professionals.
- Strong practical understanding of prospecting, discovery, qualification, value articulation, objection handling, negotiation, and closing.
- Experience conducting call reviews, quality evaluations, coaching sessions, role plays, and skills assessments.
Preferred Experience and Certifications
- Experience supporting US-facing B2B Inside Sales teams.
- Experience in a BPO, shared-services, e-commerce, technology, retail, telecommunications, or related environment.
- Experience with quality assurance or structured call-evaluation frameworks.
- Familiarity with adult-learning principles and sales-enablement methodologies.
- Training, facilitation, coaching, or sales-methodology certification is an advantage.
Technical or specific skills (e.g. technical, computer)
- Ability to translate sales and quality findings into structured coaching interventions.
- Strong facilitation, presentation, written communication, and verbal communication skills.
- Experience developing or adapting sales training and coaching materials.
- Experience designing and delivering new-hire or onboarding training, including for audiences outside the sales function.
- Working knowledge of CRM systems and sales activity documentation.
Pay: From Php50,000.00 per month
Benefits:
- Additional leave
- Company events
- Health insurance
- Opportunities for promotion
- Paid training
- Promotion to permanent employee
Work Location: In person
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