Sales and Marketing Manager

Thatcher's Gourmet Popcorn | Pittsburg, CA

Employment Type: Full-Time | On-Site Industry: Food & Beverage Manufacturing

Company Description

Founded in San Francisco in 1983, Thatcher's Gourmet Popcorn is a family-owned company specializing in premium gourmet popcorn made with high-quality, natural ingredients.

What began as a small San Francisco retail store has grown into a nationally and internationally distributed brand. Today, Thatcher's products are enjoyed by customers throughout the United States and around the world, including major retailers, entertainment venues, theme parks, hotels, and foodservice establishments.

As we continue to expand our retail, wholesale, private-label, and online business, we are looking for a talented, creative, and results-driven Sales & Marketing Manager to join our growing team.

Position Overview

We are seeking a hands-on Sales & Marketing Manager who can take ownership of our social media platforms, digital advertising, brand marketing, and sales development initiatives while providing support to our Customer Success department.

The ideal candidate is creative, organized, self-motivated, and comfortable managing multiple responsibilities in a fast-paced environment.

This is an execution-focused position. We are looking for someone who can develop ideas, create engaging content, implement marketing campaigns, and deliver measurable results.

Key Responsibilities

Social Media Management & Content Creation

• Manage and grow Thatcher's social media presence across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
• Develop and execute a consistent social media content calendar.
• Create engaging posts, reels, videos, product photography, and promotional content.
• Increase brand awareness, audience engagement, followers, and website traffic.
• Monitor social media performance and identify opportunities for growth.
• Respond to social media inquiries, comments, and customer engagement.

Digital Marketing & Advertising

• Plan, create, and manage paid advertising campaigns across Meta, Google, and other digital platforms.
• Develop promotional campaigns for seasonal products, new product launches, and special events.
• Assist with website content, Shopify e-commerce promotions, and email marketing campaigns.
• Coordinate marketing materials, product catalogs, sales presentations, and promotional advertisements.
• Track advertising performance, marketing budgets, and return on investment.
• Identify creative and cost-effective opportunities to promote the Thatcher's brand.

Sales & Business Development

• Assist in identifying and developing new retail, wholesale, foodservice, and private-label business opportunities.
• Support outreach to prospective customers and distributors.
• Prepare sales presentations, product information, and promotional materials.
• Follow up on sales leads, customer inquiries, and business opportunities.
• Collaborate with management to develop strategies that increase sales and expand distribution.

Customer Success Support

• Work closely with the Customer Success department to ensure excellent customer service and satisfaction.
• Assist with customer communications, inquiries, and order follow-ups when needed.
• Help maintain strong relationships with existing retail, wholesale, and distribution customers.
• Coordinate with sales, production, and operations teams to support customer requirements.
• Assist in resolving customer concerns professionally and promptly.

Qualifications

• Minimum 3 years of experience in marketing, social media management, digital advertising, or a related field.
• Demonstrated experience managing business social media accounts and growing online engagement.
• Experience creating and managing paid advertising campaigns on Meta and Google.
• Strong content creation skills, including photography, video editing, and graphic design.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Experience with Shopify, email marketing, and e-commerce platforms is highly desirable.
• Excellent written and verbal communication skills.
• Strong organizational skills and the ability to manage multiple projects independently.
• Sales, business development, or customer service experience.
• Experience in food and beverage, consumer packaged goods (CPG), or snack food manufacturing is strongly preferred.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience.

What We're Looking For

We want someone who is more than a social media coordinator. We are looking for an individual who:

• Takes initiative and brings fresh ideas to the table.
• Understands how to turn social media engagement into actual sales.
• Is comfortable creating content rather than simply outsourcing it.
• Can work independently while collaborating with different departments.
• Enjoys working for a growing, family-owned business.
• Is willing to roll up their sleeves and contribute wherever needed.

Why Join Thatcher's Gourmet Popcorn?

This is an opportunity to make a meaningful impact on an established gourmet snack brand with more than 40 years of history.

You will work directly with company leadership and play an important role in expanding our digital presence, developing new customers, strengthening existing relationships, and growing our business.

Location: Pittsburg, California Schedule: Full-Time, On-Site Employment Type: Full-Time

Job Type: Full-time

Pay: $19.00 - $28.00 per hour

Work Location: In person