Retail Marketing Manager

Dealership:

L0105 Lithia Home Office

Manager, Retail Marketing Operations (RMO)

At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People , and a strategy that creates possibilities and pushes us to reach our potential.

We’re hiring a Manager, Retail Marketing Operations (RMO) to act as a strategic partner to dealership leaders across, Virginia, Tennessee and South Carolina. This isn’t a behind-the-scenes role—you’ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.

If you’re equal parts strategist, operator, and data-driven storyteller, this is where you make your mark.

Location : Virginia (highly preferred), Tennessee, South Carolina - must reside within region

Regional Travel Required

Compensation Range: $80,000–$125,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You'll Do

• Drive performance : Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
• Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
• Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
• Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
• Execute campaigns: Oversee content and campaigns that drive engagement and performance
• Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
• Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders

What You'll Bring

• Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
• Strong understanding of performance marketing, customer lifecycle, and retention strategies
• Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
• Confidence working directly with leadership and influencing decisions

We offer a comprehensive benefits package designed to support you and your family, including:

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays
• PTO: 80 hours at time of hire
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs ​

For a more detailed view, visit: www.totalrewards.lithiadriveway.com .