Regional Sales Officer

REGIONAL SALES OFFICER – WHOLESALE & EXPORTS

Company: Indus Trans Food Trading LLC Location: Dubai, UAE Department: Sales & Business Development Reporting To: Managing Director / General Manager Salary: AED 7,000–9,000 per month + Performance Incentive Employment Type: Full-Time

1. POSITION PURPOSE

The Sales Executive – Wholesale & Exports will be responsible for developing and expanding the company's UAE wholesale, B2B and export business for FMCG and food products.

The position requires a commercially driven sales professional who can identify customers, develop new markets, negotiate profitable business, secure orders, coordinate fulfilment and maintain strong customer relationships,with particular focus on the UAE, GCC, Africa and other selected export markets.

1. KEY RESPONSIBILITIES

A. UAE WHOLESALE & B2B SALES

• Develop new customers among:
• FMCG wholesalers
• Foodstuff traders
• Cash & carry operators
• Re-exporters
• Institutional buyers
• Trading companies
• Conduct regular market visits and customer meetings.
• Generate enquiries and convert them into confirmed orders.
• Develop repeat business from existing customers.
• Maintain an active pipeline of prospective customers.
• Monitor competitor pricing and market movements.
• Identify fast-moving and commercially attractive product opportunities.
• Develop business particularly within Dubai wholesale markets, including Al Ras and surrounding trading areas .

B. EXPORT & RE-EXPORT SALES

• Develop customers and distributors in:
• GCC
• Middle East
• Africa
• Indian Ocean markets
• Selected Asian markets
• Identify importers, distributors, wholesalers and re-exporters.
• Generate export enquiries through direct prospecting, telephone, email, WhatsApp, LinkedIn and trade networks.
• Prepare quotations and commercial offers.
• Negotiate prices and commercial terms within approved company guidelines.
• Follow the complete sales cycle from enquiry → quotation → negotiation → order → shipment → payment.
• Develop long-term distributor and importer relationships.
• Identify new countries and product opportunities.

C. PRODUCT & MARKET DEVELOPMENT

The Executive will actively support the company's FMCG portfolio, including products such as:

• Edible oils
• Concentrated Milk
• Rice
• Sugar
• Wheat flour
• Pulses
• Spices
• Tomato paste
• Ketchup
• Mayonnaise
• Canned foods
• Other food and FMCG products

The employee should continuously identify:

• High-demand products
• Price gaps in the market
• New customer requirements
• New export destinations
• Competitor products
• Private-label opportunities
• Re-export opportunities

D. PRICING & COMMERCIAL MANAGEMENT

• Obtain and maintain current market prices.
• Compare supplier prices with prevailing market prices.
• Prepare quotations based on approved cost and margin structures.
• Understand landed cost, freight, duty and other commercial components.
• Protect agreed gross margins.
• Negotiate commercially without compromising company profitability.
• Provide management with regular market-price intelligence.

E. COLLECTIONS & CREDIT CONTROL

• Follow up customer payments.
• Monitor outstanding receivables.
• Ensure agreed credit terms are followed.
• Coordinate with Finance regarding overdue accounts.
• Avoid uncontrolled customer credit exposure.
• Maintain proper records of customer commitments and payment status.

F. CUSTOMER RELATIONSHIP MANAGEMENT

• Develop strong relationships with decision-makers.
• Maintain regular communication with customers.
• Understand customer requirements and buying patterns.
• Resolve commercial issues quickly.
• Encourage repeat orders and increased product penetration.
• Maintain a professional customer database.

1. BUSINESS DEVELOPMENT EXPECTATION

This is primarily a business-generation position , not merely an order-taking role.

The candidate is expected to:

Identify → Contact → Meet → Quote → Negotiate → Close → Deliver → Collect → Repeat

The candidate should therefore demonstrate the ability to independently generate business rather than depend entirely on company-provided leads.

1. KEY PERFORMANCE INDICATORS – KPIs

The employee will be measured on:

• Monthly sales value
• Gross profit / gross margin
• Number of new customers acquired
• Number of active wholesale customers
• Number of active export customers
• New export markets developed
• Repeat-order percentage
• Customer retention
• Collection efficiency
• Outstanding receivables
• Number of qualified sales leads generated
• Customer visits / meetings
• Product range penetration
• Sales pipeline value
• Achievement of monthly and annual targets

Important: Sales achievement should be evaluated together with gross margin and collections , rather than sales volume alone.

1. REQUIRED EXPERIENCEEssential

• 3–5+ years of FMCG / foodstuff sales experience
• Experience in UAE/GCC/AFRICA wholesale, foodstuff trading, distribution or exports
• Experience dealing with wholesalers, distributors, importers or re-exporters
• Demonstrated new-business-development ability
• Strong negotiation and closing skills
• Good understanding of FMCG trading
• Good knowledge of export sales processes
• Good English communication skills
• Good working knowledge of MS Excel, Word and Outlook

The person should be comfortable spending time both:

In the market – visiting wholesalers, traders, distributors and customers

and

At the desk – preparing quotations, following enquiries, negotiating, reporting and coordinating orders.

1. COMPENSATION

Fixed Salary: AED 7,000–9,000 per month

In addition, the company may provide a performance-linked incentive/commission structure based on:

• Achieved sales
• Gross profit
• New customer acquisition
• Export business
• Collection performance

The incentive structure should reward profitable and collected sales , rather than simply invoiced turnover.

1. CAREER PROGRESSION

Subject to performance and business growth:

Regional Sales Officer ↓ Assistant Sales Manager / Export Sales Manager ↓ Sales & Business Development Manager

The successful employee may eventually be given responsibility for a specific territory, product category or export market.

1. CORE OBJECTIVE: To build a sustainable UAE wholesale and international export customer base for the company's FMCG portfolio, generating profitable sales, developing new markets, securing repeat business and ensuring disciplined collections.

Pay: AED7,000.00 - AED9,000.00 per month

Work Location: In person