Real Estate Digital Marketing Specialist

We are seeking an experienced and results-driven Real Estate Digital Marketing Specialist to join our team in Abu Dhabi. The ideal candidate must have hands-on experience in the UAE real estate market, particularly Abu Dhabi, with a proven ability to plan, execute, and optimize digital marketing campaigns that generate high-quality leads and support property sales.

Key Responsibilities

• Plan, launch, and manage lead generation campaigns across social media platforms, including Meta (Facebook and Instagram), Snapchat, and other relevant digital channels.
• Create, manage, and optimize Google Ads campaigns, including Search and Display, to attract qualified real estate leads.
• Develop effective digital marketing strategies tailored to Abu Dhabi's real estate market and target audiences.
• Generate high-quality leads for property sales, off-plan projects, and residential developments.
• Monitor campaign performance, analyze key metrics, and optimize advertising budgets to improve lead quality and cost per lead.
• Conduct audience research, competitor analysis, and market research to identify new marketing opportunities.
• Coordinate with the sales team to evaluate lead quality, improve conversion rates, and align marketing activities with sales objectives.
• Prepare regular performance reports covering campaign results, lead generation, and return on advertising spend.
• Collaborate with the content and design teams to develop compelling property advertisements and marketing materials.

Requirements

• Proven experience in digital marketing within the real estate sector in the UAE.
• Strong knowledge of Abu Dhabi's real estate market, property developments, buyer profiles, and investment trends.
• Hands-on experience running lead generation campaigns on Meta Ads and Google Ads.
• Practical knowledge of campaign optimization, audience targeting, retargeting, conversion tracking, and performance analytics.
• Demonstrated ability to generate qualified real estate leads and improve campaign performance.
• Strong analytical skills and the ability to manage advertising budgets effectively.
• Good communication, organizational, and reporting skills.
• Proficiency in English is required; Arabic is an advantage.

Preferred Qualifications

• Previous experience marketing off-plan properties, residential projects, apartments, and villas in Abu Dhabi.
• Experience working with real estate CRMs and lead management systems.
• Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.

What We Offer

• An opportunity to work with an established real estate team in Abu Dhabi.
• A professional working environment with opportunities for growth.
• Compensation based on experience and qualifications.

Application Requirement: Candidates should have relevant real estate digital marketing experience and be prepared to discuss previous campaigns, lead generation results, and their experience in the Abu Dhabi market.

Pay: AED3,000.00 - AED7,000.00 per month

Application Question(s):

• How many years of experience do you have in real estate marketing?

Language:

• Do you speak Arabic? (Required)
• Do you speak English? (Required)

Work Location: In person