Ratings and Reviews Manager

ABOUT THE ROLE

AXIL is seeking a results-driven Ratings & Reviews Manager to lead our product review, customer ratings, and online reputation initiatives across our direct-to-consumer business and U.S. retail partners.

This position is responsible for developing and optimizing programs that increase authentic customer product reviews, strengthen product ratings through customer experience improvements, and expand review visibility across e-commerce and retail platforms.

The ideal candidate has hands-on experience with review acquisition, platform management, performance reporting, and review syndication. This is a specialized e-commerce position rather than a traditional customer service or customer success management role.

KEY RESPONSIBILITIES

Ratings & Reviews Strategy

• Develop strategies to increase authentic product reviews across AXIL's product portfolio.
• Implement automated post-purchase review requests and customer engagement campaigns.
• Improve review collection rates, volume, and product coverage.
• Identify opportunities to improve ratings through customer feedback and issue resolution.

Review Platform Management & Syndication

• Manage platforms such as Bazaarvoice, Yotpo, Loox, or comparable systems.
• Coordinate review syndication across eligible retail partners and marketplaces.
• Monitor review publication, platform performance, and visibility.
• Resolve review-related issues with internal teams and platform partners.

Online Reputation Management

• Monitor customer reviews, product ratings, and online sentiment.
• Respond appropriately to negative reviews and coordinate issue resolution.
• Identify recurring product concerns and share findings internally.
• Maintain professional brand communication across review channels.

Analytics & Reporting

• Track review volume, average ratings, submission rates, and product coverage.
• Monitor syndication performance and customer sentiment trends.
• Provide regular performance reports and recommendations.
• Establish measurable goals and track progress.

Customer Advocacy & Collaboration

• Partner with marketing, e-commerce, customer support, and product teams.
• Support authentic customer advocacy, user-generated content, and post-purchase engagement.
• Identify opportunities to use customer feedback in approved marketing initiatives.

REQUIRED QUALIFICATIONS

• 3+ years of relevant experience in e-commerce ratings and reviews, online reputation management, customer feedback programs, or related digital marketing functions.
• Hands-on experience managing product review collection programs.
• Experience with Bazaarvoice, Yotpo, Loox, or comparable platforms.
• Understanding of automated review requests and performance optimization.
• Experience with consumer products, e-commerce businesses, or retail brands.
• Ability to analyze data and demonstrate measurable results.
• Strong communication, organizational, and collaboration skills.

PREFERRED QUALIFICATIONS

• Direct experience with Bazaarvoice.
• Experience with retail review syndication.
• Familiarity with Shopify, Amazon Seller Central, or other e-commerce platforms.
• Experience with Klaviyo or similar automation platforms.
• Background in consumer electronics, hearing protection, sporting goods, or outdoor products.
• Experience with user-generated content or customer advocacy programs.

WHAT SUCCESS LOOKS LIKE

• Increased volume of authentic customer product reviews.
• Improved review submission rates and product coverage.
• Stronger product ratings through customer experience improvements.
• Greater review visibility across eligible retail partners.
• Effective negative review management and sentiment monitoring.
• Clear, measurable reporting on program performance.

WHY JOIN AXIL?

AXIL is a growing consumer product brand focused on innovative hearing protection and audio technology. This position offers the opportunity to take ownership of a key initiative that directly impacts customer trust, product visibility, and e-commerce performance.

We are looking for a proactive professional who can build and manage effective ratings and reviews programs while strengthening the overall customer experience.

Pay: $65,000.00 - $85,000.00 per year

Application Question(s):

• Have you personally been responsible for developing or managing programs designed to increase authentic product reviews, improve overall product ratings, and manage review syndication across retail partners? If so, please briefly describe the strategies you implemented, the platforms you used (such as Bazaarvoice, Yotpo, or Loox), and any measurable results achieved.

Work Location: Remote