Quality Assurance Specialist – Real Estate Leads

Job Description

Mascorp Properties LLC is looking for a detail-oriented and analytical Quality Assurance Specialist to monitor, evaluate, and improve the quality of leads generated by the company's real estate marketing campaigns.

The successful candidate will be responsible for verifying lead accuracy, assessing lead relevance, reviewing sales team follow-ups, identifying invalid or duplicate leads, and ensuring that incoming inquiries are handled effectively by property consultants.

The ideal candidate should have experience in lead quality control, CRM monitoring, sales coordination, or quality assurance, preferably within the UAE real estate industry.

Key Responsibilities

• Review and evaluate incoming leads generated through Property Finder, Bayut, Dubizzle, social media campaigns, websites, and other marketing channels.
• Verify lead details, including contact numbers, customer requirements, property preferences, budget, and location.
• Identify and classify valid, invalid, duplicate, irrelevant, unreachable, and low-quality leads.
• Contact selected leads when necessary to verify customer interest and the accuracy of the information provided.
• Monitor property consultants' response times, call attempts, follow-ups, and lead status updates.
• Review CRM records to ensure that leads are properly assigned, updated, and followed up.
• Identify reasons for poor lead quality, including incorrect contact details, irrelevant inquiries, and mismatches between customer requirements and advertised properties.
• Audit call records and lead handling activities to assess the quality of communication and compliance with company procedures.
• Prepare daily, weekly, and monthly reports on lead quality, conversion potential, invalid leads, and agent follow-up performance.
• Coordinate with the marketing team to report low-performing campaigns and recommend improvements.
• Work with sales managers to improve lead handling procedures and overall conversion rates.
• Maintain accurate quality assurance records and ensure that lead-related issues are documented and escalated appropriately.

Requirements

• Previous experience in quality assurance, lead verification, telesales quality control, CRM auditing, or sales operations is preferred.
• Experience in the UAE real estate industry is an advantage.
• Understanding of real estate lead generation platforms such as Property Finder, Bayut, and Dubizzle.
• Experience using CRM systems to track leads, follow-ups, and sales activities.
• Strong analytical skills and attention to detail.
• Excellent communication and telephone verification skills.
• Good knowledge of Microsoft Excel and reporting tools.
• Ability to identify lead quality issues and provide actionable recommendations.
• Strong organizational skills and the ability to manage multiple tasks.
• Professional handling of customer information and compliance with applicable data protection requirements.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Accuracy of lead quality assessments.
• Percentage of leads audited and verified.
• Identification and reporting of invalid and duplicate leads.
• Timeliness and accuracy of quality assurance reports.
• Monitoring of agent response times and follow-up compliance.
• Identification of recurring lead quality issues.
• Effectiveness of recommendations to improve lead quality and conversion performance.

Preferred Candidate Profile

We are looking for a proactive, objective, and detail-oriented professional who can independently audit real estate leads, identify gaps in the lead management process, and help the company improve marketing efficiency and sales performance.

How to Apply

Interested candidates are invited to submit their updated CV through Indeed.

Pay: Up to AED4,000.00 per month

Work Location: In person