Project Manager (26-06939)
Jadi bagian dari tim hebat dari perusahaan global.
Bergabunglah dengan perusahaan global kami dan buka peluang tanpa batas dengan berkolaborasi bersama tim yang beragam dan berbakat. Bersama-sama, kami menciptakan kesuksesan, mendorong inovasi, dan menciptakan dunia dengan berbagai peluang yang tak terbatas.
Detail Pekerjaan
- Campaign Management & Automation: Design and execute end-to-end user journeys and marketing automation across various channels (Email, Push Notifications, In-App Messages, WhatsApp, SMS).
- User Segmentation: Analyze user behavior and touchpoints to build dynamic and relevant audience segments.
- Platform Optimization: Act as the daily platform owner, ensuring smooth operations, campaign architecture maintenance, and data hygiene within the CEP system.
- A/B Testing: Develop and execute continuous experiments (A/B/n testing) on messaging, visuals, and delivery times to improve conversion rates.
- Reporting & Data Analysis: Monitor campaign performance metrics (Open Rate, CTR, Conversion Rate, Churn) and translate this data into actionable reporting templates.
- Cross-Functional Collaboration: Work closely with the Data, Product, and Developer/IT teams to ensure event tracking, user attributes, and data flows from backend systems are seamlessly integrated into the CEP platform.
Persyaratan Keahlian
- Minimum 2-3 years of experience operating Customer Engagement Platforms or Marketing Automation Tools (e.g., MoEngage, CleverTap, Braze, Salesforce, HubSpot).
- Strong understanding of the customer lifecycle, marketing funnels, and CRM strategies.
- Solid data analysis skills; proficient in advanced Microsoft Excel to map marketing automation use cases and compile performance reports.
- Ability to map and design complex, structured campaign logic workflows.
- Excellent communication skills, with the ability to translate business requirements into technical specifications when working with engineering teams.
- Highly detail-oriented to prevent configuration or audience targeting errors prior to campaign launches.
- Plus Points: Basic understanding of system integration (APIs, Webhooks) and event tracking.
- Plus Points: Familiarity with basic database query languages (SQL).
Tingkat Pendidikan
- Diploma 3/Bachelor's Degree in Marketing, Information Systems, Business, Communications, or a related field.
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