Product Marketing Specialist

The Role

As a Product Marketing Specialist for Membership, you’ll own the strategy and execution of direct sales marketing funnels that drive revenue and membership growth. You’ll blend data-driven decision making with a deep understanding of human psychology to create campaigns that attract, engage, and convert audiences—delivering measurable results and increasing customer lifetime value.

What you'll do

• Design and optimize direct sales marketing strategies to hit revenue and performance targets
• Collaborate with content creators to develop compelling marketing collateral and sales materials
• Plan, execute, and manage multi-channel campaigns (email, social, paid ads) to grow and convert the top of the funnel
• Analyze funnel and campaign performance, translating data into actionable insights for continuous improvement
• Refine audience segmentation and personalization to boost conversion rates
• Partner closely with the Membership Business Unit to align marketing with business goals
• Monitor customer feedback and sentiment to inform campaign adjustments

What success looks like

• Launched and optimized at least two direct sales campaigns, achieving or exceeding ROAS targets within 90 days
• Demonstrated measurable top-of-funnel growth, with increased qualified leads and improved conversion rates
• Utilized campaign insights and data to drive clear improvements in messaging, targeting, and revenue outcomes
• Collaborated effectively across teams and served as a trusted partner to stakeholders

What we're looking for

• 3+ years’ experience in product marketing, campaign management, or a related field
• Proven track record of planning and executing successful direct sales marketing campaigns
• Strong understanding of funnel marketing, human psychology, and content that converts
• Proficiency with marketing analytics tools and data-driven decision making
• Excellent communication and project management skills
• Demonstrated use of AI tools in marketing or a strong baseline of AI proficiency

Nice-to-haves:

• Experience with membership or subscription-based products
• Familiarity with paid advertising platforms and advanced segmentation strategies
• Bachelor’s degree in Marketing, Business, or related field