Product Marketing Manager

Location: Rosh Ha’ayin, Israel

Employment Type: Fully Employed

Workplace Type: Hybrid - 4 days in office

Seniority: Senior

The Role: Own positioning, messaging, go-to-market, and sales enablement for a portfolio of software solutions. Work closely with Product, Sales, Marketing, and Partners to drive clear market differentiation and successful launches.

Responsibilities

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Define positioning and messaging across industries and personas

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Build strong value propositions focused on business impact

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Translate product capabilities into clear, simple messaging

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Lead go-to-market for launches and major updates

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Create sales and partner enablement materials (decks, battlecards, ROI content)

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Conduct competitive analysis and support differentiation

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Develop analyst-facing narratives

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Gather customer insights and build success stories