Product Marketing Manager
# Product Marketing Manager **Europcar Mobility Group** · Paris (75) · `On-site` 🕒 **Статус:** *Опубликовано: 2 дня назад* · *Источник: Indeed* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[Go]` `[REST]` `[Управление P&L]` `[Управление командой]` `[Бюджетирование]` `[Стратегическое планирование]` `[OKR / KPI]` `[Запуск продукта]` `[Управление проектами]` --- ### About the Role Job Description Reporting to Group Head of Marketing inside Strategy area MAIN OBJECTIVES: - Responsible for the Go to market, Product management, Marketing actions, Business Analysis and Market insights of the products and initiatives in charge. - Responsible for the PNL until MAVC of the products and projects - Ensure an excellent Customer Journey and participate in the definition of a Loyalty Program for the Service Line. We expect a dynamic individual with a positive attitude and great analytical and management skills. - MAJOR AREAS OF ACCOUNTABILITY - Product strategy: Go to market and Product development. For all brands (Europcar, Goldcar) and all segments (B2C, B2B and B2B2C) - Develop of the products offer as well as the use cases definition, Buyer personas identification, products, prices, contribution, promotion and Go to market full strategy - Analyze and define the different niches and clusters of clients to adapt EC products to their needs - Creation of business cases to identify new opportunities to generate incremental EBITDA. - Global knowledge of the needs of the leisure and travel segment and customers of the country and define sales strategies for each destination and monitor them. - Define the distribution channels that will be used to market. - Work with the Marketing, Sales, Operations, Tele Sales teams to create and implement effective promotional campaigns. Harmonize and extend to countries and franchisees - - Product offer ownership: ownership of the products KPIs and targets. Product P&L responsibility - Responsible for the PNL until MAVC. - Active participation in the definition of the different products Budgets and Forecasts - Develop communication channels (reports) with the different departments that are involved for the development of the sales promotion and potentialization plan. Establish sales scenarios based on the business opportunities identified. - - Lead initiatives to boost business: execution and implementation of the new projects and products - Coordinate the execution of the project collaborating with IS&T: defining business requirements, project management and coordinating the needed efforts from all the rest of the areas: Pricing, Legal, OPs, eCommerce, etc. Communication with countries to gather specificities, local actions and ensure a proper local implementation always ensuring as much harmonized as possible product offer across countries. - - Build commercial and marketing local action plan : - Define and coordinate with the sales channels the commercial and marketing action plan for their products and initiatives portfolio - Find new business opportunities in collaboration with distribution network - Identify strategic partnerships to foster client acquisition and wider our distribution network Coordination with the rest of the commercial team for the development of promotional activity among current customer groups. - - Analytics and reporting - Analyse zoning performance reporting to identify gaps vs targets - Co-build zoning action plan with central team to revert trends and deploy - Participate actively to weekly marketing performance meeting at BU level - Monitor and analyse local market trends Monitor, analyse and report the performance and results of the Service Line by sales channel - INTERNAL AND EXTERNAL RELATIONSHIPS Internal : IS&T, Pricing, eCommerce, Sales, Operations, Local Central Marketing, Local RCM, Controlling and Fleet. - External : Marketing agencies and partners. - PERSONAL PROFILE OF POSITION HOLDER - Growing and profitability focus and curious about new technologies and business models - Looking for international challenges and an exciting work environment - Energetic, enthusiastic and naturally motivated Excited to add value to the company by identifying, coordinating and executing huge transversal projects and products - MAJOR AREAS OF COMPETENCY NECESSARY FOR SUCCESS - Experienced in Product Marketing - Familiar with creating and analysing KPIs as well as creating new business cases - Good communication and leadership skills to lead transversal projects - Experienced in strategic planning - Comfortable with budget management - Used to working in a performance-oriented environment - Strongly focused on data-driven decision - Organised with good management skills With at least 4 to 5 years of experience - Europcar Mobility Group Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe. “We help to change the way you move” is what we stand for and brings us together. We offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles. Our brands address differentiated needs, use cases and expectations: Europcar® - a global leader of car rental and light commercial vehicle rental, with a premium positioning, Goldcar® - a frontrunner at providing low-cost car rental services in Europe, and Fox-Rent-A-Car®, one of the main players in the car rental market in the US, with a "value for money" positioning. Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries. More info at: www.europcar-mobility-group.com
Наблюдалась 2026-10-08, впервые 2026-10-05, источник — Indeed.