Product Marketing Manager

About the Role

Own go-to-market execution for an AI software product serving automotive dealerships, from roadmap planning through launch day. Working with the marketing lead and cross-functional teams, you will turn product positioning into clear messaging and practical field enablement.

What You'll Do

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Lead end-to-end go-to-market planning and execution for product releases.

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Develop product messaging that explains features, target audiences, and customer value.

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Coordinate launch readiness across Customer Success, Sales, and Product, tracking timelines and surfacing risks.

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Create positioning briefs, battlecards, and sales enablement materials.

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Join roadmap reviews and engage with customers in the field to understand needs and competitive dynamics.

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Keep executives informed about upcoming releases, readiness, customer feedback, and market context.

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Build and improve launch playbooks, advocating for sufficient planning time before release.

What We're Looking For

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At least 4 years of product marketing experience at an early-stage or high-growth company, including ownership of launches from planning through release.

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Experience coordinating launch readiness across product, sales, and customer success teams.

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Ability to carry leadership-provided positioning consistently across products and support messaging decisions with customer and field insights.

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Strong writing and product communication skills, including explaining complex technical or AI features to business audiences.

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Experience creating messaging, briefs, battlecards, and launch processes used by customer-facing teams.

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Background marketing AI or software products to business buyers, and regular use of AI tools to automate repetitive work.

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Customer-facing experience in sales, customer success, or account management is valuable, as is experience in automotive or another high-touch vertical market.

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Comfort with ambiguity, cross-functional collaboration, and hands-on customer engagement.

Compensation & Benefits

Base salary: $135,000 to $165,000 USD annually. Equity and visa sponsorship details were not provided.

Location

Remote.

Originally posted on Himalayas