Product Marketing Head
# Product Marketing Head **Xtremeway Corporation** · Taguig · `On-site` 🕒 **Статус:** *Опубликовано: 8 дней назад* · *Источник: Indeed* --- ### About the Role The Product Marketing Head is responsible for developing and leading product marketing strategies to strengthen brand positioning, increase product awareness, drive sales, and improve product profitability. The role oversees product launches, market research, pricing strategies, promotional campaigns, and product lifecycle management while working closely with Sales, Trade Marketing, Digital Marketing, Purchasing, and other departments to achieve business objectives. Key Responsibilities - Develop and implement product marketing strategies aligned with the company's business goals, target markets, and sales objectives. - Lead product positioning, value proposition development, and go-to-market strategies for new and existing products. - Oversee product launches, including launch plans, marketing materials, promotional activities, and cross-functional coordination. - Conduct market research and competitor analysis to identify market trends, customer needs, pricing opportunities, and product development opportunities. - Establish product pricing recommendations and promotional strategies in coordination with Sales, Finance, and Purchasing. - Monitor product performance, sales trends, profitability, market share, and campaign effectiveness to identify areas for improvement. - Collaborate with Sales and Trade Marketing teams to develop product campaigns, channel strategies, in-store promotions, and sales support materials. - Coordinate with Digital Marketing and e-commerce teams to ensure consistent product messaging and visibility across online platforms. - Work with suppliers, brand principals, and internal stakeholders on product information, marketing support, launches, and promotional requirements. - Develop product marketing plans, budgets, forecasts, and performance reports. - Oversee the preparation of product presentations, catalogs, sales kits, product information sheets, and other marketing materials. - Lead and manage the Product Marketing team, ensuring clear objectives, proper task delegation, and timely execution of deliverables. - Evaluate marketing campaign results and recommend improvements based on sales data, customer feedback, and market performance. - Ensure consistent product messaging, brand positioning, and marketing execution across assigned product categories. - Provide strategic recommendations to management regarding product opportunities, market expansion, pricing, and portfolio development. Benefits: - Company Christmas gift - Company events - Opportunities for promotion - Paid training - Promotion to permanent employee Work Location: In person
Наблюдалась 2026-10-20, впервые 2026-10-12, источник — Indeed.