Product Marketing Executive

Product Marketing Executive

Position: Product Marketing Executive Experience: 2- 6 Years Qualification: B.E. / B.Tech – Engineering Graduate Employment Type: Full-time Location : Basuragadi Village, Hyderabad, Telangana 500043 Reporting To: Marketing Head / Director

About the Role

We are looking for a dynamic and result-oriented Product Marketing Executive to drive awareness, market penetration, customer engagement, and sales of the company's products.

The ideal candidate will have an engineering background combined with strong communication, presentation, networking, and business development skills. The role involves understanding the company's products, identifying potential customers, developing new business opportunities, and supporting the overall product marketing strategy.

Key Responsibilities

Product Marketing & Promotion

• B2B (Business-to-Business) marketing focuses on generating demand, building brand awareness, and creating lead pipelines for products or services sold to other companies.
• Develop a strong understanding of our products, applications, features, and benefits.
• Promote products to potential customers through direct marketing, meetings, presentations, exhibitions, digital channels, and other relevant platforms.
• Identify target markets, customer segments, and potential business opportunities.
• Develop and execute product-specific marketing activities.
• Communicate product value propositions effectively to customers and prospects.
• Gather market feedback and provide inputs for improving products and marketing strategies.

Business Development & Sales Support

• Identify and develop new customer leads and business opportunities.
• Build and maintain strong relationships with existing and prospective customers.
• Conduct customer visits, product demonstrations, presentations, and technical discussions.
• Follow up on leads, enquiries, quotations, and prospective orders.
• Coordinate with the sales and technical teams to convert leads into business.

Market Research

• Conduct market research to understand customer requirements, competitor offerings, pricing, and market trends.
• Identify new applications and potential markets for the company's products.
• Monitor competitor activities and provide regular market intelligence to management.
• Develop and maintain a database of potential customers and business prospects.

Digital & Brand Promotion

• Support digital marketing initiatives for product promotion.
• Coordinate with internal/external teams for product brochures, presentations, catalogues, videos, and other marketing materials.
• Assist in promoting products through LinkedIn, email campaigns, industry platforms, exhibitions, and other relevant channels.
• Support participation in trade shows, exhibitions, conferences, and industry events.

Reporting & Coordination

• Maintain regular reports on leads, customer visits, enquiries, conversions, and market activities.
• Provide weekly/monthly updates to the Marketing Head/Director.
• Coordinate with Production, Engineering, Sales, and Management teams to address customer requirements.
• Maintain accurate records of customer interactions and follow-ups.

Required Qualification

• B.E. / B.Tech in Engineering – Mandatory.
• Mechanical, Production, Electrical, Electronics, Industrial, Chemical, or related engineering disciplines preferred.
• Candidates with an MBA/PGDM in Marketing will have an added advantage.
• Strong interest in product marketing, sales, and business development.

Desired Skills

• Excellent verbal and written communication skills.
• Strong presentation and negotiation abilities.
• Good interpersonal and networking skills.
• Customer-oriented approach.
• Ability to understand and explain technical products.
• Good analytical and market research skills.
• Strong follow-up and relationship-management abilities.
• Willingness to travel for customer meetings and business development activities.
• Proficiency in MS Office / Google Workspace.
• Knowledge of digital marketing and LinkedIn marketing will be an advantage.

Candidate Profile

We are looking for someone who is:

• Confident and presentable
• Energetic and target-oriented
• Comfortable meeting customers and travelling for business development.
• Able to understand technical products quickly.
• Strong in communication and relationship building.
• Proactive in generating new leads and opportunities.
• Comfortable working independently as well as with cross-functional teams.
• Willing to take ownership of marketing and business development activities.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Customer meetings and product presentations conducted.
• New customer acquisition.
• Enquiry and quotation generation.
• Lead-to-order conversion.
• Sales/business development contribution.
• Market coverage and customer engagement.
• Customer feedback and relationship development.

Incentives Applicable

Performance-based incentives may be considered based on the company's compensation structure.

Other Benefits : Travelling and Daily Allowances additional + Food Allowances

Preferred Experience

Candidates with experience in B2B product marketing, industrial sales, technical sales, engineering products, manufacturing, machinery, components, or industrial solutions will be preferred.

Engineering graduates with excellent communication skills, confidence, willingness to travel, and a strong interest in marketing may also be considered.

Pay: ₹35,000.00 - ₹40,000.00 per month

Application Question(s):

• Are you a B.E. / B.Tech in Engineering graduate?
• Do you have knowledge of digital marketing and LinkedIn marketing?

Education:

• Bachelor's (Preferred)

Work Location: In person