Product Line Manager (Sportstyle Footwear)
We are looking for a Product Line Manager to lead the development of Sport-style footwear collections from concept to market launch.
You will combine consumer insights, market trends and sales data to create a relevant, competitive and profitable product range. The role requires close collaboration with Design, Development, Sourcing, Buying, and Marketing teams.
Responsibilities:
- Develop seasonal product strategy, assortment architecture, price positioning and SKU structure based on financial targets, brand strategy and company commercial needs.
- Analise market trends, competitors, consumer needs, product feedback.
- Conduct deep retrospective sales analysis (Sell-Through, Gross Margin, Revenue, SKU efficiency) to identify assortment gaps, commercial risks, and white-space opportunities.
- Monitor and interpret sales performance for the Brand and competitors against key KPIs.
- Identify assortment gaps, growth opportunities and commercial risks.
- Prepare clear product briefs covering design direction, functionality, materials, target price and cost.
- Lead the product creation process from concept and sample review to final sample approval and supporting GTM launch.
- Manage product cost, quality and margin together with Development, Design teams.
- Review and approve prototypes and pre-production samples.
- Ensure all product milestones are delivered on time.
- Present seasonal collections and product strategies to key stakeholders.
- Maintain accurate product information in PLM, ERP and internal systems.
- Support product marketing communication, training and launch educational materials.
Requirements:
- 4-5+ years of experience in Product Line Management (PLM), Category Management, Commercial Merchandising or buying roles.
- Experience in athletic, lifestyle or fashion footwear is strongly preferred.
- Understanding of footwear construction, materials and manufacturing processes is a plus.
- Strong analytical and commercial skills, including retail mathematics and margin management.
- Experience in A- Brands is a beneficial.
- Advanced Microsoft Excel and confident PowerPoint skills.
- Experience with PLM, PDM or ERP systems; FlexPLM or 1C is an advantage.
- Upper-Intermediate English or higher.
- University degree in Business, Marketing, Economics, Product Management, Fashion or a related field.
- Personal Qualities: passion for sport-style footwear and consumer trends, strong ownership and commercial mindset, excellent communication and presentation skills, proactive, collaborative and results-oriented approach, ability to manage multiple priorities and resilience to work in a fast-paced environment. meet deadlines.
We offer:
- Competitive salary (“white”);
- Hybrid schedule: 2 days a week in the office, 3 days a week remotely;
- Young, friendly and strong international team;
- Opportunities for professional growth and career development;
- Wide range of benefits: discounts on company's products and discount programs with our partners, medical insurance after probation period, mobile services discounts etc.;
- Full compliance with the Russian Labour Code;
- Flexible schedule: you can start your day from 8 a.m., 9 a.m. or 10 a.m.;
- Place of work at the main Company office near Aeroport metro station;
- Parking for employees and guests.
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