Product Director (Go-to-Market)

Job Description

Product Strategy & Portfolio Management:

Develop and execute local product strategies, portfolio planning, and market positioning based on consumer insights, competitive dynamics, and business objectives.

GTM & Product Launch:

Lead end-to-end GTM planning and execution, including product positioning, launch timelines, pricing, channel strategies, sales targets, and cross-functional coordination.

Pricing & Commercial Management:

Drive local pricing strategies, promotional plans, and product profitability. Monitor revenue, sales volume, margins, and product performance to optimise commercial results.

Channel Strategy & Sales Enablement:

Partner with Sales and Marketing teams to develop channel-specific product strategies across Operators, Open Market, Brand Stores, and E-commerce, ensuring effective product distribution and sales execution.

Demand Forecasting & Lifecycle Management:

Oversee sales forecasting, inventory planning, and product lifecycle management, ensuring efficient stock allocation, healthy inventory levels, and smooth product transitions.

Market Intelligence & Team Leadership:

Monitor market trends, competitor activities, and business performance. Lead the Product/GTM team and collaborate with HQ, Sales, Marketing, Supply Chain, and Finance to deliver business objectives.

Requirement

Minimum 8 years of experience

in consumer electronics, smartphones, smart devices, or related industries, including at least 3 years in product management, GTM, or team leadership roles.

Proven experience in

product commercialisation, GTM strategy, and end-to-end product lifecycle management

within the consumer electronics industry.

Strong understanding of retail and distribution channels, including Telco Operators, Open Market, Key Accounts, Brand Stores, and E-commerce.

Solid commercial and financial acumen, with hands-on experience in pricing, sales forecasting, margin analysis, and inventory management.

Able to converse in both English and Mandarin in order to liaise with Mandarin speaking stakeholders.

Sinoppel Device, established in 2014 is the authorized distributor of OPPO in Singapore.

OPPO

is a global electronics and technology service provider that delivers the latest and most exquisite mobile electronic devices in over 20 countries, including the United States, China, Australia and many countries throughout Europe, Southeast Asia, South Asia, the Middle East and Africa. OPPO is dedicated to delivering customers with the most extraordinary mobile experience through meticulous designs and smart technology.