PRODUCT APPS & MARKETING SPECIALIST MANAGER
# PRODUCT APPS & MARKETING SPECIALIST MANAGER **Ultramedics Pharmaceutical Inc.** · Quezon City · `On-site` 🕒 **Статус:** *Опубликовано: 7 дней назад* · *Источник: Indeed* --- ### About the Role Variance Trading Corporation is looking for PRODUCT APPS & MARKETING SPECIALIST MANAGER. A Product Marketing Manager (PMM) acts as the crucial bridge between product development, sales, and marketing teams , turning technical product features into compelling value propositions that drive market adoption and revenue. Product Marketing Manager (PMM): Focuses outward and downstream—deciding how to sell and communicate the product to the market, buyers, and internal teams QUALIFICATIONS: - Go-to-Market (GTM) Strategy: Owns the launch plan, positioning, pricing alignment, and promotional rollout for new products and features. - Positioning & Messaging: Defines who the product is for and crafts the core narrative and value statements that resonate with buyers. - Market & Competitor Research: Analyzes market trends, customer pain points, and competitor positioning to spot growth opportunities. - Equips sales and customer-facing teams with decks, data sheets, demo scripts, and objection-handling guides to close deals faster. - Cross-Functional Collaboration: Partners closely with product managers, UX designers, engineers, demand-gen marketers, and corporate communicators throughout the product lifecycle. COMPETENCIES - Market Research & Customer Insights: Conducting surveys, interviews, and data analysis to understand buyer personas and pain points. - Positioning & Messaging: Crafting unique value propositions and translating technical features into customer benefits. - Go-to-Market (GTM) Strategy: Designing and executing product launch plans, pricing models, and promotional roadmaps. - Competitive Intelligence: Tracking competitor features, pricing, and market positioning to find whitespace. - Sales Enablement: Building pitch decks, one-pagers, and handling objection playbooks to help sales teams win deals. - Data-Led Decision Making: Analyzing campaign metrics, pipeline impact, adoption rates, and retention data. DUTIES AND RESPONSIBILITIES: - Positioning and Messaging: Craft the core narrative, value proposition, and competitive messaging for products. According to the Product Marketing Alliance, positioning is a primary duty shared by nearly every PMM. - Market and Competitor Research: Analyze market trends, study competitor pricing and features, and gather customer insights through interviews, surveys, and win/loss data. - Go-to-Market (GTM) Strategy: Plan and execute launch strategies for new products and features, coordinating timelines, marketing channels, and cross-functional teams. - Sales Enablement: Create sales tools, decks, case studies, and messaging guides, while training the sales team on how to talk about product benefits. - Content and Collateral Creation: Partner with copywriters and designers to produce product landing pages, brochures, demo videos, and ad copy. - Lifecycle Marketing: Manage ongoing marketing efforts past the launch phase to drive user adoption, retention, and growth campaigns. - Data and Performance Analysis: Track key performance indicators (KPIs) like adoption rates, campaign ROI, and Net Promoter Score (NPS) to refine strategy. Job Type: Permanent Pay: Php30,000.00 - Php35,000.00 per month Benefits: - Additional leave - Discounted lunch Work Location: In person
Наблюдалась 2026-10-15, впервые 2026-10-08, источник — Indeed.