Performance Media & Measurement Manager

Required

• Excellent spoken and written English, since you’ll collaborate directly with US-based clients and teams
• Reliable availability during US business hours (EST or CST)
• 2-4 years of hands-on paid media experience, ideally at a digital marketing agency
• Deep proficiency in Meta Ads and Google Ads (Search, Shopping & Display)
• Ability to build paid media strategy from brief to execution, not just manage existing campaigns
• Confident on client calls: you can present strategy, handle live questions, and build trust under pressure
• Hands-on experience building and troubleshooting dashboards in Looker Studio
• Working knowledge of GTM, GA4, and conversion tracking troubleshooting
• Strong analytical skills; you find the ‘so what’ in data and turn it into action
• AI fluency: You use AI tools thoughtfully to improve research, analysis, production, documentation, and quality without outsourcing judgment or accountability.

Who you are

• You show up to client calls prepared and ready to lead.
• You don’t wait to be asked. You flag issues early and always have a next step in mind.
• You care about the numbers and can explain what they mean, not just report them.
• You’re curious about new tools and have the judgment to know when to adopt them.
• You thrive remotely, communicate without prompting, and follow through on what you say you’ll do.

Strategy, execution and optimization

• Build, launch, and optimize campaigns across Meta, Google, TikTok, Pinterest, and LinkedIn. Meta and Google are your non-negotiable core strengths.
• Guide paid media strategy from brief to launch: channel selection, audience architecture, budget allocation, and creative direction aligned to client goals.
• Monitor performance daily and make proactive, data-backed optimizations. Test systematically, document learnings, and apply them forward.
• Partner with design and content teams to brief, review, and iterate on creative assets.
• Stay ahead of platform changes and industry trends. Bring new ideas and testing opportunities to clients before they ask.

Client communication and reporting

• Lead client calls with confidence: present strategy, walk through performance, field live questions, and hold your own when results are challenged.
• Communicate proactively. Flag issues early, share wins, and set clear expectations around testing timelines, budget sensitivity, and what’s in flight.
• Build and maintain client-facing dashboards in Looker Studio. Review reports not just to summarize what happened, but to diagnose why and recommend what to do next.
• Support pitch and audit work with performance analysis, competitive insights, and channel recommendations.

Technical setup and tools

• Implement and troubleshoot tags, triggers, and conversion tracking across GTM, GA4, Meta Events Manager, and Google Ads.
• Use AI tools actively to improve efficiency: automate reporting tasks, accelerate creative briefs, and streamline workflows.
• Evaluate and recommend tools that help clients hit their goals, from attribution platforms to feed management software, and troubleshoot technical issues independently across the full stack.

Nice to have

• Active use of AI tools to streamline reporting, creative briefing, and workflows
• Working experience with TikTok for Business, Pinterest Ads, and LinkedIn Campaign Manager
• Experience with Triple Whale, Northbeam, or similar attribution platforms
• Familiarity with Shopify and ad platform integrations